Lead Generation Executive

Job Description: Lead Generation Executive

About the Role

We are looking for a Lead Generation Executive to help build and maintain a strong pipeline of qualified B2B prospects. You will be responsible for identifying the right companies and decision-makers, researching prospects, and generating high-quality leads for our sales team.

The ideal candidate should be comfortable with online research, prospecting tools, LinkedIn, and working with large volumes of data while maintaining accuracy.

Key Responsibilities

• Identify and research potential B2B customers based on defined target industries, company sizes, locations, and other criteria.
• Find relevant decision-makers and key contacts within target companies.
• Build and maintain accurate prospect lists with company and contact information.
• Use tools such as LinkedIn, Google, CRM platforms, and lead-generation databases for prospect research.
• Verify and validate prospect information, including email addresses, job titles, company details, and phone numbers.
• Conduct market and account research to identify new prospecting opportunities.
• Segment and prioritize leads based on ICP, industry, job role, company size, and buying potential.
• Support the sales team by providing qualified and relevant leads.
• Maintain accurate records and regularly update lead information in CRM or spreadsheets.
• Track lead-generation activities, productivity, and lead quality.
• Meet daily and monthly lead-generation targets.
• Continuously improve prospecting methods and data quality.

Requirements

• 1–2 years of experience in lead generation, B2B prospecting, data research, inside sales, or a similar role.
• Well-versed with the North American Market
• Good knowledge of LinkedIn and online research techniques.
• Comfortable working with Excel/Google Sheets and CRM tools.
• Strong attention to detail and ability to identify inaccurate or duplicate data.
• Good written and verbal communication skills.
• Ability to understand an Ideal Customer Profile (ICP) and identify relevant prospects.
• Ability to work independently and consistently meet targets.
• Good analytical and research skills.
• Willingness to learn new sales and prospecting tools.

Preferred Skills

• Experience with B2B lead-generation platforms such as Apollo, ZoomInfo, Lusha, RocketReach, LinkedIn Sales Navigator, or similar tools.
• Basic understanding of B2B sales and SaaS.
• Experience with CRM platforms such as HubSpot, Salesforce, or similar.
• Knowledge of email prospecting and cold outreach.
• Experience in international/B2B markets is a plus.

Key Performance Indicators

• Number of qualified leads generated
• Lead accuracy and data completeness
• Number of new accounts and contacts identified
• Percentage of valid/verified contact information
• Leads accepted by the sales team
• Daily/monthly prospecting productivity
• Contribution to sales pipeline

What We're Looking For

We value accuracy, consistency, curiosity, and a results-oriented mindset. You should enjoy researching companies, finding the right people, and turning raw data into actionable sales opportunities.