Lead Generation Executive

We are looking for a motivated and energetic Lead Generation Executive to join our Business Development team. The ideal candidate will be responsible for identifying potential clients, generating qualified leads, conducting initial outreach, and supporting the sales team in building a strong sales pipeline.

This role is ideal for freshers or candidates with up to 2 years of experience who are interested in B2B sales, IT services, and business development.

Key Responsibilities

• Identify and research potential B2B clients through LinkedIn, Google, databases, email, and other online channels.
• Generate qualified leads for IT services such as software development, web/mobile development, cloud, SaaS, and digital solutions.
• Build and maintain prospect databases with accurate contact and company information.
• Conduct outbound prospecting through cold emails, LinkedIn outreach, and cold calling.
• Understand prospects business requirements and identify potential opportunities.
• Schedule meetings and product/service discussions for the Business Development or Sales team.
• Follow up with prospects regularly and maintain lead status in CRM/tools.
• Work closely with the sales team to convert qualified leads into business opportunities.
• Track daily/weekly lead-generation activities and achieve assigned targets.
• Stay updated on industry trends, target markets, competitors, and potential customer segments.

Requirements

• 0–2 years of experience in lead generation, business development, inside sales, or IT sales.
• Freshers with strong communication and a willingness to learn are encouraged to apply.
• Good verbal and written communication skills.
• Comfortable with cold calling, email outreach, and LinkedIn prospecting.
• Basic understanding of B2B sales and the IT services industry.
• Good research, networking, and follow-up skills.
• Ability to work with targets and meet deadlines.
• Familiarity with CRM tools, LinkedIn Sales Navigator, or lead-generation platforms is a plus.