Lead Generation Executive

Lead Generation Executive – Real Estate

Experience: 2–5 Years

Work Mode: Remote with occasional site visits

We are looking for a hands-on Digital Marketing & Lead Generation Executive to drive customer acquisition for residential real estate projects.

Key Responsibilities

1. Plan, manage and optimise Meta & Google Ads for lead generation.
2. Manage project listings and lead generation across 99acres, Magicbricks, Housing.com, NoBroker and other property portals.
3. Build and coordinate relationships with real estate influencers and property content creators for walkthroughs, reels, reviews and collaborations.
4. Manage lead capture, source attribution and funnel tracking through the CRM.
5. Work closely with Pre-Sales and Sales to improve lead quality, site visits and conversions.
6. Track campaign performance and recommend how marketing budgets should be optimised across channels.

Key Performance Metrics

1. Marketing Spend → Qualified Leads → Site Visits → Bookings
2. Performance will be measured through Cost per Qualified Lead, Cost per Site Visit, conversion rates, Customer Acquisition Cost and Marketing ROI.

What We're Looking For

1. 2–5 years of experience in digital/performance marketing.
2. Hands-on experience with Meta Ads and Google Ads.
3. Experience with CRM and lead-generation funnels.
4. Strong analytical, communication and networking skills.
5. Real estate marketing experience preferred.
6. An existing network of real estate influencers/property creators will be a strong advantage.
7. Self-driven and comfortable working independently in a remote environment.
8. The focus of this role is not simply generating leads—it is generating quality prospects that translate into site visits and bookings.