Lead Generation Executive

Key Responsibilities

1. Generate and nurture qualified B2B leads for IT services, software development, cloud solutions, cybersecurity, data analytics, AI/ML, and digital transformation offerings.
2. Execute outbound prospecting activities through cold calling, email campaigns, LinkedIn networking, referrals, and database research to identify potential business opportunities.
3. Identify, connect with, and engage key decision-makers, including CIOs, CTOs, IT Directors, Heads of Technology, and C-level executives across target industries.
4. Qualify prospects using BANT (Budget, Authority, Need, Timeline) or other lead qualification frameworks to ensure high-quality opportunities are passed to the sales team.
5. Understand customer challenges related to IT infrastructure, cloud adoption and optimization, cybersecurity, operational efficiency, scalability, automation, and digital transformation initiatives.
6. Schedule and coordinate qualified meetings, product demonstrations, and discovery sessions for Sales, Pre-Sales, and Solution Consulting teams.
7. Maintain accurate and up-to-date records of prospect interactions, lead status, and sales activities within CRM platforms such as Salesforce, HubSpot, Zoho CRM, or Microsoft Dynamics.
8. Collaborate closely with Marketing teams to follow up on inbound leads generated through webinars, events, digital campaigns, content marketing, and lead generation programs.
9. Develop and maintain a healthy sales pipeline by consistently identifying new opportunities and advancing prospects through the sales funnel.
10. Stay updated on industry trends, emerging technologies, competitor offerings, and market dynamics to effectively position the company's solutions.
11. Achieve and exceed monthly and quarterly KPIs, including qualified leads generated, meetings booked, pipeline contribution, and revenue support targets.

Preferred Skills & Qualifications

• Bachelor's degree in Business, Marketing, IT, Computer Science, or a related field.
• 1-5 years of experience in B2B lead generation, business development, inside sales, or IT sales.
• Strong understanding of IT services, cloud computing, cybersecurity, software solutions, and digital transformation initiatives.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Experience using CRM tools, LinkedIn Sales Navigator, lead generation databases, and sales engagement platforms.
• Self-motivated, target-driven, and capable of working in a fast-paced environment.

Key Performance Indicators (KPIs)

• Qualified Leads Generated
• Sales Meetings/Demos Booked
• Opportunity-to-Meeting Conversion Rate
• Pipeline Value Created
• Outreach Activity Metrics (Calls, Emails, LinkedIn Touchpoints)
• Revenue Contribution from Generated Opportunities