Lead Generation Executive

Roles and Responsibilities :

• Develop and execute email marketing campaigns using Mailchimp, Hubspot, and ZoomInfo to generate leads for IT services & consulting clients.
• Collaborate with cross-functional teams to create targeted email templates, subject lines, and CTAs that drive engagement and conversions.
• Analyze campaign performance metrics to optimize future campaigns and improve ROI.
• Manage multiple projects simultaneously while meeting tight deadlines.

Job Requirements :

• 4-6 years of experience in lead generation through email campaigns.
• Proficiency in Mailchimp, Hubspot, ZoomInfo or similar platforms.
• Strong understanding of email marketing best practices and ability to write compelling copy.