Lead Generation Executive

Job Summary

We are looking for a proactive and result-oriented Lead Generation Executive with proven experience in generating qualified leads for IT products and services across domestic and international markets. The ideal candidate should have hands-on experience using modern lead generation and prospecting tools, along with strong communication and outreach skills to identify and engage potential clients.

Key Responsibilities

• Generate high-quality B2B leads for IT products and software development services.
• Identify and research prospective clients using LinkedIn Sales Navigator, Apollo.io, Lusha, and other lead generation platforms.
• Build targeted prospect lists based on industry, geography, company size, and decision-makers.
• Execute email marketing campaigns and personalized outreach to generate qualified opportunities.
• Conduct cold calling and cold emailing to introduce the company's services and schedule meetings.
• Engage with prospects through LinkedIn and other professional networking platforms.
• Qualify leads based on business requirements and hand them over to the sales team.
• Maintain accurate records of leads, outreach activities, and follow-ups in the CRM.
• Collaborate with the sales and marketing teams to improve lead generation strategies.
• Achieve weekly and monthly lead generation and appointment-setting targets.

Required Skills & Qualifications

• 1–4 years of experience in B2B lead generation, preferably in the IT services or software industry.
• Strong hands-on experience with:
• LinkedIn Sales Navigator
• Apollo.io
• Lusha
• Email marketing tools
• CRM platforms (HubSpot, Zoho CRM, Salesforce, or similar)
• Experience in cold calling, cold emailing, and LinkedIn outreach.
• Good understanding of IT services, including software development, web and mobile applications, AI solutions, cloud services, and digital transformation.
• Experience working with both international clients (US, UK, Europe, Middle East, APAC) and Indian clients.
• Excellent verbal and written communication skills in English.
• Strong research, prospecting, and relationship-building abilities.
• Self-motivated, target-driven, and capable of working independently.

Preferred Qualifications

• Experience selling or generating leads for AI, SaaS, Cloud, Blockchain, Web Development, Mobile App Development, or Digital Transformation services.
• Familiarity with outbound sales strategies and account-based prospecting.

Key Performance Indicators (KPIs)

• Qualified leads generated per month
• Meetings or demos scheduled
• Email response and conversion rates
• Cold calling performance
• Lead-to-opportunity conversion rate
• Achievement of monthly lead generation targets