Lead Generation Executive

Roles and Responsibilities :

• Generate high-quality B2B leads for IT products and software development services.
• Identify and research prospective clients using LinkedIn Sales Navigator, Apollo.io, Lusha, and other lead generation platforms.
• Build targeted prospect lists based on industry, geography, company size, and decision-makers.
• Execute email marketing campaigns and personalized outreach to generate qualified opportunities.
• Conduct cold calling and cold emailing to introduce the company's services and schedule meetings.
• Engage with prospects through LinkedIn and other professional networking platforms.
• Qualify leads based on business requirements and hand them over to the sales team.
• Maintain accurate records of leads, outreach activities, and follow-ups in the CRM.
• Collaborate with the sales and marketing teams to improve lead generation strategies.
• Achieve weekly and monthly lead generation and appointment-setting targets.

Job Requirements :

• 1–3 years of experience in B2B lead generation, preferably in the IT services or software industry.
• Strong hands-on experience with:
• LinkedIn Sales Navigator
• Apollo.io
• Lusha
• Email marketing tools
• CRM platforms (HubSpot, Zoho CRM, Salesforce, or similar)
• Experience in cold calling, cold emailing, and LinkedIn outreach.
• Good understanding of IT services, including software development, web and mobile applications, AI solutions, cloud services, and digital transformation.
• Experience working with both international clients (US, UK, Europe, Middle East, APAC) and Indian clients.
• Excellent verbal and written communication skills in English.
• Strong research, prospecting, and relationship-building abilities.
• Self-motivated, target-driven, and capable of working independently.