Lead Generation Executive

About the Role

We are looking for a proactive and result-oriented Lead Generation Executive to identify, qualify, and generate high-quality leads for IT products and services. The ideal candidate should have hands-on experience in B2B lead generation, prospecting, and outreach using modern sales intelligence and networking tools.

Key Responsibilities

• Generate and qualify leads for IT products and services through various channels.
• Utilize LinkedIn Sales Navigator, Apollo, Lusha, and other prospecting tools to identify potential clients.
• Conduct market research and build targeted prospect databases.
• Execute outbound lead generation activities through cold calling, email marketing, LinkedIn outreach, and other channels.
• Engage with prospects, understand their requirements, and schedule meetings for the sales team.
• Maintain and update lead information in CRM systems.
• Collaborate with Sales and Marketing teams to develop effective lead generation strategies.
• Track, monitor, and report lead generation performance metrics.

Required Skills

• B2B Lead Generation
• IT Sales
• Direct Sales
• Cold Calling
• Email Marketing
• LinkedIn Sales Navigator
• Apollo
• Lusha
• Prospect Research & Database Management

Mandatory Skills

• Proven experience in generating leads for IT products or IT services using LinkedIn Sales Navigator.
• Strong understanding of B2B sales and lead qualification processes.
• Experience with outbound prospecting and lead nurturing activities.

Candidate Profile

• 1-4 years of experience in lead generation, business development, or inside sales within the IT industry.
• Strong communication and interpersonal skills.
• Ability to identify decision-makers and build a qualified sales pipeline.
• Familiarity with CRM tools and sales automation platforms.
• Self-motivated, target-driven, and capable of working in a fast-paced environment.