Lead Generation Executive

Company Description:

Insta Power Control & Equipments (IPCE) is a leading manufacturer and supplier of custom-built medium and low voltage electrical switchboards and turnkey solutions for 33kV/11kV/415V, serving diverse industrial segments for over 35 years. The company's brand is built on core values of quality first, excellent customer experience, innovation through design, and execution with integrity. IPCE operates a state-of-the-art manufacturing facility in Indore (MP), spread over 1.5 lakh sq ft and equipped with advanced CNC machinery and automated powder coating systems aligned with global standards and TQM practices. The facility includes dedicated units for fabrication, painting, assembly, storage, and digital testing, and is undergoing ongoing digital transformation to create smarter shop floors. IPCE holds key certifications such as ISO 9001:2008 and TTA IEC 61439 and is trusted by many prestigious brands across hospitality, manufacturing, transport, and consumer sectors for its performance and reliability.

Role Description:

The Lead Generation Executive will be responsible for identifying and qualifying new business opportunities for IPCE's electrical solutions and switchboard offerings. This is a full-time, on-site role based in Raipur, involving daily outreach to potential clients through calls, emails, and professional networks, as well as maintaining accurate records of leads and interactions in CRM or tracking tools. The role includes conducting market research to understand industry segments, customer needs, and competitive offerings, and generating targeted prospect lists aligned with the company's growth objectives. The Lead Generation Executive will collaborate closely with the sales team to schedule meetings, share lead insights, and support the preparation of proposals and presentations. The position also requires regular follow-up with prospects, reporting on lead generation performance, and contributing suggestions to improve lead quality and conversion rates.

Qualifications:

• Candidates should possess strong skills in Lead Generation and developing New Leads.
• Candidates should possess solid Market Research skills to identify target segments and potential clients.
• Candidates should possess effective Communication skills for professional outreach and relationship building.
• Candidates should possess foundational Sales skills, including understanding customer needs and supporting deal closure.
• Relevant qualifications such as a diploma or degree in business, marketing, or a related field are beneficial.
• Prior experience in B2B industrial or electrical products sales support or lead generation is an advantage.
• Proficiency with MS Office and CRM or lead-tracking tools is preferred.
• Ability to work independently, meet targets, and collaborate with cross-functional teams.