Lead Generation Analyst

Key Responsibilities

• Research US-based target companies assigned by management and sales leadership.
• Identify relevant decision-makers in IT, procurement, strategic sourcing, vendor management, contingent workforce, talent acquisition, and digital transformation.
• Use Apollo, LinkedIn, company websites, and other approved sources to obtain and validate business contact information.
• Create, update, and maintain prospective-client and contact records in the database.
• Check the database before creating records to prevent duplicate companies and contacts.
• Validate current company, designation, department, location, business email, telephone number, and LinkedIn profile.
• Standardize company names, domains, industries, job titles, locations, lead sources, and other CRM fields.
• Import data through approved database integrations or controlled bulk-import templates.
• Assign researched accounts and contacts to the appropriate sales team member.
• Maintain lead source, verification status, ownership, account priority, service line, and follow-up information.
• Update bounced emails, incorrect contact information, job changes, and departed contacts.
• Maintain do-not-contact, opt-out, and suppression information.
• Provide researched target accounts to the sales team in organized weekly batches.
• Support requests for additional contacts, account refreshes, and meeting-related company research.
• Audit the data for incomplete, outdated, duplicate, or incorrectly categorized records.
• Prepare regular reports on accounts researched, contacts verified, records added or updated, data quality, sales usage, and resulting meetings or opportunities.
• Maintain strict confidentiality of company, prospect, client, and sales information.

Required Qualifications

• Bachelors degree in Business Administration, Marketing, Commerce, Information Systems, Data Management, or a related discipline.
• 24 years of experience in B2B lead generation, sales research, CRM administration, data enrichment, market research, or sales operations.
• Experience researching US companies and business decision-makers.
• Experience using a CRM, ATS, sales-intelligence platform, or B2B contact database.
• Strong online research and data-validation skills.
• Proficiency in Microsoft Excel or Google Sheets, including filters, lookups, duplicate identification, and data cleanup.
• Good written and verbal English communication skills.
• Excellent attention to detail, organization, and time management.
• Ability to work independently and complete assignments within defined timelines.
• Willingness to work from the Pune or Kolkata office during the assigned shift.

Preferred Qualifications

• Hands-on experience with ATS.
• Experience using Apollo, ZoomInfo, Seamless, or any other similar platforms.
• Experience with LinkedIn Sales Navigator, ZoomInfo, SalesIntel, Lusha, RocketReach, ContactOut, or similar platforms.
• Previous experience supporting a US IT staffing, technology consulting, professional services, or B2B sales organization.
• Knowledge of US IT staffing, procurement, strategic sourcing, MSP/VMS programs, and contingent workforce functions.
• Experience with CRM data cleaning, bulk imports, field mapping, duplicate management, and reporting.
• Familiarity with email verification and contact-data enrichment tools.