Lead - Digital Platforms and Consumer AI

Job Purpose


Drive business growth for digital financial products using Consumer AI, first-party data, and performance marketing.
Enable the right customers to discover the right products at the right time across App and Web.
Own the complete journey from business planning execution delivery of growth results.

Duties and Responsibilities


Key Responsibilities
Business Planning Strategy

Create annual and quarterly growth plans

Set targets for acquisition, ROI, and budgets

Identify opportunities for discovery, cross-sell

Convert business goals into clear digital and AI-led initiatives
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Consumer AILed Discovery Personalization

Work closely with Data science and AI team to create customer segment using behaviour, transactions (UPI/spend), and portfolio data

Build AI recommendation engines to show relevant products

Set up and automate remarketing framework to cater drop off user to increase funnel efficiency
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Product Delivery Ownership

Prepare and manage BRDs/PRDs for new features and improvements

Work closely with PMO, Product, Data Science, and Engineering teams to finalize requirements

Perform rigorous testing (UAT), and releases

Ensure timely delivery with clear business impact
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Performance Marketing Funnel Optimization

Manage paid and organic channels (Search, Social, Affiliates, SEO/ASO)

Improve the full funnel: Discovery Click KYC Approval Activation Repeat usage

Run regular A/B tests to improve conversions and reduce costs

Build dashboards and reports to track performance
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Team Stakeholder Management

Lead and mentor a team of 34 marketers

Collaborate with Product, Tech, Analytics, CRM, and external partners

Align all teams toward common growth goals

Required Qualifications and Experience


Ideal Profile

8-10 years in performance/growth marketing

Strong hands-on experience managing marketing campaigns

Comfortable with data, numbers, and experimentation

Detail-oriented executor with strong problem-solving skills

Experience in fintech/lending/App growth is a plus