Lead - Digital, Performance Marketing & Media Strategy

Role Overview
We are looking for a dynamic leader to head Digital, Performance Marketing & Media Strategy, owning the end-to-end digital growth engine for HoABL. This role will lead customer acquisition, digital media planning, and performance-driven marketing campaigns to deliver measurable ROI, while also strengthening our brand presence across platforms.

Key Responsibilities

• Define, plan, and execute the digital performance marketing roadmap, aligned with overall business, sales, and brand objectives.
  
• Own and scale customer acquisition across digital channels (paid search, paid social, programmatic, affiliates, display, video, etc.), driving ROI and growth.
  
• Lead media strategy and planning, ensuring optimal media mix and budget allocation across channels.
  
• Manage day-to-day performance campaigns monitoring, optimizing, and improving CAC, CTR, CPL, and LTV metrics.
  
• Drive technology integration, automation, and analytics for campaign management, revenue tracking, and funnel optimization.
  
• Partner with brand, sales, product, and presales teams to ensure digital marketing is embedded into business objectives.
  
• Build and mentor a high-performing team of digital marketers while managing external agencies and partners for delivery excellence.
  
• Track competitor moves, market trends, and global best practices to continuously evolve HoABLs digital engine as a strategic differentiator.
  
• Identify and implement monetizable digital-led customer propositions and innovations in performance marketing.
  
• Deliver measurable impact across brand awareness, lead generation, and revenue contribution through digital and media channels.
  

Competencies

• Strong expertise in performance marketing across paid media, social, programmatic, and new-age platforms.
  
• Proven ability to connect business goals with digital levers and deliver measurable ROI.
  
• Strong media planning & buying knowledge with a customer acquisition and growth mindset.
  
• Excellent data analytics, reporting, and optimization skills; comfortable working with marketing automation and analytics tools.
  
• Strong project management and leadership skills—able to lead cross-functional initiatives and manage agencies/vendors.
  
• Entrepreneurial and trend-driven mindset with a track record of scaling digital engines.
  

Qualifications & Experience

• MBA/Engineering from a Tier 1 or Tier 2 institute preferred.
  
• 10–15 years of experience in digital and performance marketing, with exposure to media strategy, e-commerce, or consumer-tech.
  
• Strong orientation towards customer acquisition metrics (CAC, LTV, ROI) and performance-driven decision-making.
  
• Prior experience in leading digital marketing teams and managing large-scale budgets and agencies.