Lead - Digital Marketing

Lead – Digital Marketing

Chennai | Full-Time

Startup Singam

Startup Singam is building an in-house digital team for Season 3. We are looking for an experienced Digital Marketing Lead to own our digital branding, content, and campaign strategy end-to-end—from idea development and execution to performance measurement.

This is a hands-on role for someone who can turn strategy into compelling content, high-impact campaigns, audience growth, and measurable results.

Key Responsibilities

• Own the digital strategy and execution for Startup Singam

• Plan and manage campaigns across Instagram, YouTube, LinkedIn, Facebook, and other relevant platforms

• Build platform-specific content calendars and distribution strategies

• Lead content creation with internal teams, agencies, vendors, and creative partners

• Develop campaigns for the television show, events, startup initiatives, and other Startup Singam IPs

• Track campaign performance and optimise content based on data and audience insights

• Coordinate with the Branding, Marketing, Sponsorship, Investor Relations, and Production teams

• Manage digital agencies, content partners, production vendors, budgets, and timelines

• Drive audience growth, engagement, visibility, applications, registrations, and other campaign conversions

What We're Looking For

• 5+ years of experience in digital marketing

• Experience in media and entertainment, events, advertising or media agencies, media buying companies, or GEC television channels

• Proven experience managing digital campaigns for television shows, large-format events, established IPs, or multiple brands

• Strong ability to take ideas from concept and content creation through execution and performance measurement

• Hands-on understanding of Instagram, YouTube, LinkedIn, Facebook, Reels, Shorts, and emerging content formats

• Experience working with creative teams, agencies, influencers, production vendors, and content partners

• Strong understanding of performance metrics, audience behaviour, platform analytics, and campaign optimisation

• Ability to operate in a fast-moving environment and take complete ownership of outcomes

Key Performance Indicators

• Growth in followers and subscribers across platforms

• Engagement rates, reach, impressions, views, and watch time

• Content quality, consistency, and calendar adherence

• Campaign performance against defined targets

• Conversions including startup applications, registrations, sign-ups, and ticket sales

• Digital vendor delivery, quality, and turnaround time

• Overall digital visibility and audience growth for Startup Singam and its IPs

If you can turn a digital strategy into powerful content, high-impact campaigns, and real numbers, we would love to hear from you.

Send your resume to: [HIDDEN TEXT]

www.startupsingam.com