Lead Digital Analytics & Adobe Customer Journey Specialist

Lead the design, development and optimisation of analytics solutions using Adobe Analytics and/or Adobe Customer Journey Analytics (CJA).

Develop complex analyses beyond standard reporting to uncover actionable business insights and opportunities.

Create measurement frameworks, KPIs and dashboards aligned to business objectives.

Analyse user behavior across digital channels to identify trends, customer journey friction points and optimisation opportunities.

Own and maintain digital tracking frameworks, ensuring accurate and consistent data collection across websites and digital platforms.

Design and manage event tracking strategies, data layers and tagging requirements.

Oversee implementation and configuration of Adobe Tags and associated tracking technologies.

Investigate and resolve tracking issues, data discrepancies and data quality concerns.

Partner with Marketing teams to establish measurement plans for campaigns and digital initiatives.

Monitor campaign performance and provide actionable insights to improve engagement, conversion and customer outcomes.

Deliver analysis on customer acquisition, engagement, retention and conversion journeys.

Support attribution and performance reporting requirements across digital marketing activities.

Work closely with business stakeholders to understand requirements and translate them into effective analytics solutions.

Build and maintain regular reporting suites, dashboards and insight packs.

Translate data into clear narratives, business recommendations and senior-stakeholder updates.

Facilitate workshops and discussions to define measurement and tracking requirements.

Ensure adherence to analytics governance standards, tracking conventions and QA processes.

Establish and maintain documentation for tracking specifications, implementation standards and measurement frameworks.

Monitor compliance with regulatory requirements, privacy standards and internal data governance policies.

Champion data quality and continuous improvement across digital analytics processes.