Lead - Demand Generation

What Will You Do

SEO & Organic Growth

• Lead end‑to‑end SEO strategy — site audits, keyword research, backlink planning, and site optimization
• Collaborate closely with Product, Marketing, and Engineering to implement and measure impact
• Stay updated with search engine trends, best practices, and algorithm changes

Conversion Rate Optimization (CRO)

• Build, test, and optimize landing pages and conversion flows for higher traffic‑to‑lead conversion
• Lead A/B testing, user experience reviews, and site optimization efforts
• Analyze site behavior and implement recommendations for better conversion metrics

Demand Generation & Funnel Management

• Plan, launch, and manage multi‑channel demand generation campaigns across paid and organic platforms
• Measure campaign effectiveness across metrics like CPL, CAC, MQL‑to‑Revenue conversion, and pipeline velocity
• Lead nurturing efforts to drive high‑quality MQLs and enable seamless conversion to revenue

Analytics & Optimization

• Maintain and manage dashboards for campaign performance across traffic, lead, MQL, and revenue metrics
• Identify trends, bottlenecks, and growth opportunities within the marketing funnel
• Leverage marketing automation platforms (HubSpot, Marketo, or equivalent) for nurturing and conversion optimization

What We're Looking For

• 5–8 years experience in Demand Generation roles, with a focus on SEO, CRO, and MQL‑to‑Revenue funnel optimization
• Strong knowledge of SEO best practices, site analytics, and conversion optimization techniques
• Hands‑on experience managing platforms like Google Analytics, SEMrush/Ahrefs, HubSpot, Marketo, Salesforce, or similar
• A data‑driven approach with a proven track record of optimizing marketing funnel metrics
• Strong communication and stakeholder management abilities across Product, Sales, and Marketing teams
• An agile mindset and comfort working in a high‑growth, fast‑paced SaaS environment