Lead - D2C Marketing

We're looking for someone to build and scale a premium consumer brand. From shaping how the brand looks and feels, to how it speaks, to how it grows - this role touches everything that makes a brand real.

If you have strong instincts in brand and marketing, a genuine appreciation for what makes something feel premium, and the ambition to own something rather than just contribute to it - this is worth a conversation.

Experience in personal care or adjacent consumer categories is a plus. So is a mindset that connects brand building to business outcomes.

Responsibilities:

- Category and competition understanding with full knowledge of category landscape and market size.

- Driving category marketing strategy and category development roadmap.

- Consumer understanding and plan and execute any researches required for category understanding and development.

- Product portfolio management.

- Developing and driving channel strategy (Digital, Ecommerce, Offline, Others).

- ATL/BTL, marketing initiative across channels.

- P&L, cost management and financial operations.

- Should be able to expand with the role and responsibilities over time.

Qualifications and Experience Required:

- Total of 8+ years experience of which at least 4+ years work experience in brand management.

- Marketing exposure in Personal care or adjacent consumer categories is as plus.

- Prior P&L handling experience.

- Expertise in driving marketing strategies across channels (Digital + Offline).

- Willing to upskill, unlearn and learn.

- Great people skills and communication capabilities.

- Agile enough to implement newly acquired knowledge for role benefit.