Lead Copywriter

Roles and Responsibilities :

• Develop high-quality, engaging copy for various digital advertising campaigns across multiple platforms.
• Collaborate with cross-functional teams to conceptualize and execute innovative marketing strategies.
• Manage a team of writers to ensure timely delivery of projects and maintain quality standards.
• Analyze campaign performance data to optimize future ad creatives and improve ROI.

Job Requirements :

• 8-12 years of experience in copywriting or related field (ad agency, advertising campaigns).
• Proven track record in developing effective digital campaigns that drive results.
• Strong understanding of brand voice, tone, and messaging principles.
• Excellent team handling skills with ability to manage multiple stakeholders simultaneously.