Lead Content Creator and Strategist
ICFM - Institute of Career In Financial Market (Unit of Career Pro Ventures Ltd) · Delhi · onsite · Posted 35d ago
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About this role
Job Title: Lead Content Creator and Strategist
Location: Laxmi Nagar, Near Metro Station, Delhi
Experience: 2–5 Years
Employment Type: Full-time
About ICFM
ICFM is one of India's growing financial education institutes focused on stock market training, career-oriented programs, and financial awareness. We are looking for a creative, strategic, and growth-driven marketing professional who can help us build strong brand authority, organic visibility, audience engagement, and high-quality lead generation across digital platforms.
Role Overview
We are looking for a Lead Branding & Content Marketing Strategist who can take ownership of ICFM's content and branding strategy across digital platforms.
The candidate should have hands-on experience in content strategy, content creation, SEO, YouTube, social media, personal/brand branding, and organic lead generation.
Key Responsibilities
Content Strategy & Creation- Develop and execute a content strategy aligned with ICFM's brand and business objectives.
- Act as a Lead Content Creator and Content Strategist, taking ownership of the overall content pipeline.
- Generate creative content ideas for Instagram, YouTube, LinkedIn, blogs, websites, WhatsApp, and other digital platforms.
- Create engaging educational, informative, promotional, and thought-leadership content.
- Write scripts for YouTube videos, reels, shorts, webinars, interviews, and educational videos.
- Work closely with trainers/faculty to convert financial-market concepts into simple, engaging, and audience-friendly content.
- Research current trends, financial-market topics, audience interests, and competitor content to identify new content opportunities.
- Maintain a consistent brand voice, messaging, and visual/content identity across platforms.
- Develop and execute strategies to strengthen ICFM's brand visibility and authority.
- Build audience trust through high-quality educational and financial-market content.
- Drive organic growth through SEO, content marketing, social media, YouTube, and community engagement.
- Identify opportunities to increase reach, engagement, followers, subscribers, and organic leads.
- Coordinate with the sales and marketing teams to align content with lead-generation objectives.
- Plan and manage the social media content calendar.
- Develop concepts for Reels, Shorts, carousels, posts, videos, and stories.
- Support YouTube growth through topic research, scripting, titles, descriptions, thumbnails, and content optimization.
- Track content performance and use analytics to improve future content.
- Create SEO-friendly blogs, landing-page content, and website copy.
- Conduct basic keyword and competitor research.
- Optimize existing content for search visibility.
- Monitor website/content performance using relevant analytics tools.
- Be confident, well-presented, and comfortable appearing on camera for reels, videos, interviews, webinars, and other brand content.
- Collaborate with trainers, faculty, management, and other team members for content production.
- Represent the ICFM brand professionally during videos, events, webinars, and digital campaigns.
- Assist in developing trainer/faculty personal branding and thought leadership.
Required Skills
Strong content creation and content strategy skills.
Excellent copywriting and communication skills.
Strong understanding of branding and digital marketing.
Hands-on experience with social media content creation and management.
Knowledge of SEO, Google Analytics, and organic marketing.
Strong understanding of YouTube content and growth strategies.
Ability to write video scripts and marketing copy.
Creative thinking with a strong understanding of current content trends.
Confident and presentable personality with good on-camera communication skills.
Ability to simplify complex concepts into engaging and easy-to-understand content.
Strong analytical skills to understand content performance and audience behaviour.
Ability to independently plan, execute, and optimize content campaigns.
Preferred Qualifications
2–5 years of experience in content marketing, branding, digital marketing, social media, or a similar role.
Experience in EdTech, education, finance, stock market, fintech, or financial services is preferred.
Experience as a Content Creator, Content Strategist, Brand Strategist, or Social Media Strategist.
Experience with YouTube channel management and growth.
Knowledge of WordPress website management.
Understanding of webinar promotion and WhatsApp marketing.
Basic knowledge of Canva, CapCut, Adobe tools, or other content-creation tools is an advantage.
Experience in personal branding and thought-leadership content is a plus.
Portfolio / previous work samples / social media or YouTube work will be preferred.
Key Skills
Ideal Candidate Profile
We are looking for someone who is:
Creative & highly proactive
Strategic and data-driven
A strong content creator
Confident and presentable
Comfortable appearing on camera
Good at communicating with trainers, faculty, and management
Able to take end-to-end ownership of content
Passionate about building brands and digital communities
Comfortable working in a fast-paced, growth-oriented environment
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