LEAD BUSINESS ANALYST - Business Analytics

JD- Business Analyst (Senior Associate) Updated Skills

• Required 5+ years of experience.
• Clear understanding or prior experience in media-related domains including media planning, campaign management, ad operations or media finance.
• Techno-functional expertise with experience in database models, data mapping, and business applications.
• Background in

AI Automation ,

Process Automation/Optimisation , and ability to identify opportunities for workflow enhancement.

• Experience working with

ERP systems and performing functional consultancy tasks to support business process improvements.

• Hands-on experience using Postman or Swagger/OpenAPI for API testing, validation, and documentation.
• Ability to create clear and effective process flow diagrams using tools like Lucid chart, Draw.io, or Microsoft Visio.
• Demonstrates strong understanding of Agile methodologies and associated ceremonies, including Sprint Planning, Daily Stand-ups, Reviews, and Retrospectives.
• Proven experience in Sprint management with hands-on expertise in Agile tools such as Jira and Confluence for backlog management, tracking, and documentation.
• Working knowledge of SQL for data querying and experience with data visualization tools such as Power BI or Tableau.
• Familiarity with ERD tools and data modelling platforms to support business and technical requirements.
• Excellent communication skills with the ability to collaborate effectively with both technical and non-technical audiences.
• Bachelor?s degree in engineering or a related field.