Lead, Business Analysis

Who we are

Moniepoint Inc. is Africa’s all-in-one financial platform, helping 20 million businesses and individuals access seamless payments, banking, credit, cross-border, and business management tools each month. 

As Nigeria’s largest merchant acquirer, we power most of the country’s point-of-sale (POS) transactions. Through our subsidiaries, Moniepoint Inc. processes over $250 billion in digital payment transaction value annually.

About the role

At Moniepoint, as an Analytics Manager, you will use data to make better decisions, faster for the business. You will own metrics, measurement, experimentation and the analysis/data roadmap for a business area. You’ll use data to quantify business KPIs and conduct analyses to uncover unknowns, helping the business unit achieve its goals for acquisition, conversion, activation, retention, and revenue. As a leader of the business unit, the role sits at the intersection of product management, data engineering, and growth.

What you’ll do

Strategic Leadership: Build a disciplined, exceptional analytical team. Develop and execute a comprehensive data and analytics roadmap and strategy

Team Building & Management: Hire, develop, and retain a high-performing team of analytics professionals

Data Insights & Analytics - including forecast building, business analysis and model development and productionisation. Drive the generation of actionable insights from data to support various business functions, including product, operations, marketing and engineering. What is our actual CAC per channel? Which customer segments are more/less engaged? What are our customers’ share of wallet - how can we use this? What is the typical behaviour of a Moniepoint consumer? What products cause the biggest incremental engagement?

Stakeholder Collaboration: Partner with growth, product, and engineering managers to ensure we collect the right data for meaningful business insights. Bring data leadership and rigour to our approach to product development. Build a strategic understanding of the business and structure complex projects to bring them to life.

Business: Growth

Create and maintain the yearly forecast and budget for your products.

Define the product's growth plan and lead execution across the entire funnel from acquisition through to monetisation and retention

Own and optimise specific business metrics or commercial goals, covering the entire funnel from new user acquisition through conversion, activation, retention, and expansion  

Perform detailed product analysis covering the product management funnel with all its aspects, implementing changes into the buying funnel to improve conversion

Design and execute A/B testing programs to optimise sales and conversion rates/adoption at each funnel stage

Lead testing and optimisation efforts for the conversion funnel across offline and online channels, prioritising tests that drive the biggest business impact

Improve the product's design and deploy experiments to improve lifetime value (LTV) and decrease churn  

Technical: Data & Analytics

Use deep, flexible, and comprehensive analytics covering the entire funnel from marketing acquisition to product usage

Analyse user behaviour to improve the sales funnel and increase conversions, using advanced analytics to assess campaign performance and refine strategies

Define and track growth metrics including customer acquisition cost (CAC), activation rate, retention rate, payback time, and revenue per customer

Conduct cohort analysis and journey mapping to identify bottlenecks and optimisation opportunities

What you need to succeed

+5 years in Analytics and Analytics Management.

2+ years in a management role managing teams and driving strategic initiatives

Proven track record in a consumer-FMCG environment, preferably in a CPG or fintech environment

Deep experience scaling product businesses, with demonstrated ownership of significant revenue targets

Technical Skills

Strong analytical skills with ability to drive metrics and benchmarks, plus experience with growth experiments, A/B testing, and funnel optimisation

Deep SQL knowledge.

Proficiency in product analytics tools (Mixpanel, Grafana, Tableau, Looker, etc)

Deep understanding of data analytics, user behaviour analysis and segmentation

Leadership & Soft Skills

Strong communication skills to interact with teams, stakeholders, and users through verbal presentations, written reports, and visual media  

Proven ability to build, mentor, and scale high-performing product teams

Expertise in data analytics tools and digital marketing platforms with the ability to manage and mentor teams of marketers, analysts, and designers

Strategic thinker with strong commercial awareness and business acumen

Key Performance Indicators

User acquisition and activation rates

Customer retention and churn rates

Expansion revenue (upsell/cross-sell)

Customer Lifetime Value (LTV) / Customer Acquisition Cost (CAC) ratio

Product adoption metrics

What sets you apart

Advanced degree in Business or STEM

Experience in Growth Analytics, Product analytics, Credit risk analytics

Background in both mass-marketing and product-led growth models

Experience managing P&L or budget responsibility

What you’ll get

Culture - We put our people first and prioritise the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.

Learning - We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.

Compensation - You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.

What to expect in the hiring process

Online SQL take-home task (30 mins): Take-home test.

Business Case 1 (1 hour - 1 hour 30 mins) : Live case. No take-home required.

Business Case 2 (1 hour - 1 hour 30 mins) : Live case. No take-home required.

Exec Interview (30 mins - 1 hour) : Culture Fit. No take-home required.