Lead - Brand Marketing

Designation: Lead - Brand Marketing

Company Name: Footprints Child care Private Limited (https://www.footprintseducation.in)

Experience: Minimum 8 years

Salary Offered: As per market standards and depending upon your interview and skill sets

Timings: 9AM - 6PM

Working Days: Monday to Friday

Education Qualifications: Any Graduate

Job Location: Bhutani Techno Park, Sec - 127 Noida

Job Purpose:

The role, in one line: Decide where Footprints shows up, build the brand plan, then get it executed through the in-house brand team + agencies - with every channel measured. Accountable for Center Visits from Brand activities.

What you will own:

- The brand channel strategy itself: You shortlist which channels deserve budget (social, influencers, PR, YouTube, on-ground/centre-level, partnerships) and defend the choice with expected outcomes in terms of center visits (other intermediate outcomes: brand awareness, e call, consideration, equity).

- All social media organic handles: content calendar, creative direction, publishing, growth metrics

- Execution through others: briefing designers, reviewing creatives, managing agencies - your taste is the quality bar

- Accountable for relevant footfall at center events, driving center visits with high-intent towards admissions.

- Hands-on creation when needed: you can write copy, give sharp design feedback, shape a video script yourself - this is a must-have, not a plus

- Measurement: every brand initiative gets a success metric before launch; you report what worked, what failed, why

You should apply only if:

- You have managed a brand/marketing budget of 50+ Lacs per quarter in your current or previous role, with accountability for outcomes, not just output

- You have built or meaningfully grown a brand's social presence and can show the handles + before/after numbers

- You have worked for a business where brand work had to translate into footfall and demand - not vanity metrics

- You can name a brand campaign of yours that failed and articulate why, with data

- GA4, CRM familiarity, Sheets-based reporting are in your toolkit - brand at Footprints is measured, not felt

- Tier-1 college (graduation or post-graduation) preferred

Contact Information:

Interested candidates may share their resumes or WhatsApp at [phone removed]