Lead- Brand Marketing
Noise · Gurugram · onsite · Posted 65d ago
Not disclosed8–12 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Roles & Responsibilities:
We are looking for a Brand Lead to own and drive the entire brand charter for Noise, shaping its positioning, narrative, and long-term strategy while ensuring consistency across all consumer touchpoints. The role requires a strategic yet execution-focused person who can collaborate cross-functionally, lead integrated campaigns, manage agencies, and build a differentiated, consumer-centric brand backed by strong data insights.
Your Will Be's:
Brand Strategy & Positioning
We are looking for a Brand Lead to own and drive the entire brand charter for Noise, shaping its positioning, narrative, and long-term strategy while ensuring consistency across all consumer touchpoints. The role requires a strategic yet execution-focused person who can collaborate cross-functionally, lead integrated campaigns, manage agencies, and build a differentiated, consumer-centric brand backed by strong data insights.
Your Will Be's:
Brand Strategy & Positioning
- Own and evolve Noise's brand identity, tone of voice, and narrative across platforms
- Define long-term brand vision aligned with business goals and product roadmap
- Ensure consistency of brand communication across digital, offline, and retail channels
- Lead overall social media strategy across platforms (Instagram, YouTube, Twitter/X, LinkedIn, emerging platforms)
- Drive content strategy, including campaigns, always-on content, product storytelling, and cultural moments
- Build scalable content frameworks that balance performance with brand storytelling
- Oversee in-house teams and agency partners for content creation and execution
- Own PR strategy, including media relations, brand narratives, launches, and reputation management
- Build and maintain strong relationships with media, creators, and cultural stakeholders
- Drive influencer strategy aligned with brand positioning and GTM priorities
- Lead collaborations and partnerships that elevate brand credibility and reach
- Lead brand-led GTM strategy for new product launches and categories
- Partner with Product, Growth, and Performance teams to create integrated launch plans
- Ensure impactful storytelling across digital, retail, PR, and influencer touchpoints
- Track and optimize brand and launch performance metrics
- 8-12 years of proven experience with post-graduate, managing all aspects of marketing.
- Experience working with large budgets and finding the most effective and efficient ways to reach customers.
- Strong understanding of Indian consumer culture, digital ecosystems, and creator economy
- Track record of building distinctive brands and executing high-impact launches
- Excellent storytelling, communication, and stakeholder management skills
- Experience managing large teams and agencies
- Data-driven mindset with a strong creative instinct
- Preferred Industry : Internet , D2C , Consumer Electronics , Beauty & Personal Care , Wellness & Fitness , Gaming
Sourced from foundit
Skills
social media strategyGtm StrategyPR StrategyBrand StrategyContent StrategyData-driven mindsetinfluencer strategy
About Noise
Noise
Consumer Electronics & Appliances
51
employees
Gurugram
IN
₹15.1L PA avg
Avg at Noise
About
Gonoise provides mobile accessories, camera accessories, and smart wearables. Noise is a tech-driven brand that puts the hottest gadgets/ gadget accessories in the hands of young Indian consumers. The Gurgaon based brand was founded by Mr. Amit Khatri & Mr. Gaurav Khatri, in 2014. We started our journey with smartphone cases, later diversifying into Smart Wearables, Action Cameras, Portable Speakers, Bluetooth Headphones and Wireless Chargers. We currently have a lineup of 12 technology accessories, in addition to over 500 smartphone case designs for more than 150 smartphone models. Noise has been listed as a bestselling brand on Amazon and Flipkart, for four years in a row. Kindly enjoy reading our blogs here http://www.gonoise.com/blogs/posts/ and don’t forget to like us on Facebook https://www.facebook.com/gonoise/ , follow us on Instagram https://www.instagram.com/go_noise/ and love our tweet and retweet them on Twitter https://twitter.com/gonoise .
Industries
Consumer Electronics & Appliances
Employee ratings
10 reviews
3.3/ 5
Culture
3.2
Career growth
2.4
Work-life
3.3
Employees rate it well for
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