Lead Brand Creative and Marketing Support

Job Title: Lead Brand, Creative & Marketing Support

Company: Buniyad Realty Limited
Location: Noida / Delhi NCR
Department: Marketing

Job Objective

To lead the brand, creative, and marketing support function with lead generation as the primary business objective. The role involves developing brand strategies, overseeing creative execution, coordinating digital and offline marketing initiatives, managing multiple team members, and ensuring effective marketing support to sales and business development teams.

Key Responsibilities

1. Lead Generation & Digital Marketing
   
• Plan and execute lead-generation initiatives across digital, ATL, BTL, and other relevant marketing channels.
• Possess working knowledge of PPC, Google Ads, SEO, keyword research, and search engine marketing.
• Coordinate digital campaigns to improve lead volume, lead quality, website traffic, and cost per lead.
• Track campaign performance and identify opportunities to improve marketing effectiveness and ROI.
2. Branding & Creative Management
   
• Develop brand positioning, brand communication, and integrated marketing strategies.
• Oversee creative conceptualization, design, advertisements, brochures, presentations, and marketing collaterals.
• Ensure consistency in brand identity, visual communication, and creative quality.
• Translate business objectives into effective marketing campaigns and communication.
3. Team & Marketing Support Management
   
• Lead and manage multiple team members responsible for creative development, design, and marketing support.
• Allocate responsibilities, monitor productivity, and ensure timely delivery of marketing requirements.
• Coordinate with sales and other internal departments to understand business needs and marketing priorities.
• Manage external creative agencies, digital marketing partners, vendors, and other stakeholders.
4. Campaign Planning & Execution
   
• Plan and execute ATL, BTL, digital, and integrated marketing campaigns.
• Monitor campaign outcomes, lead quality, cost efficiency, and marketing performance.
• Identify new marketing opportunities and implement strategies to improve brand visibility and lead generation.

Required Skills

• Lead Generation & Marketing Strategy
• Brand Positioning & Brand Management
• Creative Conceptualization & Design Sensibility
• PPC & Google Ads
• SEO & Search Engine Marketing
• Digital Marketing & Campaign Management
• ATL & BTL Marketing
• Marketing Analytics & Performance Monitoring
• Team Leadership & Cross-functional Coordination
• Creative Agency & Vendor Management

Preferred Candidate Profile

• Experience in brand management, creative marketing, digital marketing, and lead generation.
• Strong creative sense with the ability to evaluate designs, layouts, and marketing communication.
• Working knowledge of PPC, Google Ads, SEO, and digital lead-generation techniques.
• Ability to lead multiple team members and manage cross-functional marketing requirements.
• Candidates from creative, advertising, branding, or integrated marketing agencies will be preferred.
• Experience in real estate, property consulting, or related industries will be an advantage.

Key Performance Expectations

• Consistent generation of quality leads.
• Effective marketing support to sales teams.
• Improved campaign performance and cost efficiency.
• Strong brand positioning and creative consistency.
• Timely execution of marketing deliverables and effective team management.