Lead Associate - Digital Marketing

About The Company

Who are we? Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary. We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in. We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us. Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities. Principal associate We are looking for a creative and results-driven Digital Marketing Specialist to develop, implement, and optimize our online marketing strategies. The ideal candidate will have experience in PPC, social media, content/ influencer marketing, and analytics to drive conversions & revenue. Roles and Responsibilities

• Develop and implement a comprehensive online marketing strategy aligned with overall business objectives across various channels, including SEM, SMM, SEO & influencer marketing
• Manage and optimize PPC campaigns on platforms like Google Ads, Facebook Ads & Snapchat Ads Conduct keyword research and implement SEO strategies to improve website rankings and organic traffic
• Lead the development and execution of integrated marketing campaigns across various third-party channels such as influencer marketing, affiliate partners, UPI platforms, etc.
• Monitor and analyze campaign performance using tools like Google Analytics, SEMrush
• Collaborate with the design and creative teams to create visually appealing and engaging creatives for paid channels
• Manage media budgets effectively, optimizing campaigns for maximum ROI and achieving target KPIs
• Devise campaign strategy and calendars basis overall platform goals and category specific goals.
• Develop deep understanding of campaign performance and constantly optimize to improve marketing efficiencies and impact
• Be the multi-functional anchor between category teams, creatives, product and rest of the marketing teams
• Stay up-to-date with industry trends, tools, and best practices in digital marketing

Success Measures

• Lead category level growth initiatives and revenue goals across all channel campaigns ∙ Timely setup and execution of marketing campaigns
• Continuous improvement in marketing impact and efficiencies
• Ability to define clear success metrics and measurement framework to enable continuous tracking
• Continuously bringing best practice ad-Tech thinking and innovations to Myntra

Qualifications & Experience

• 3+ years of digital marketing experience with a fast-paced e-commerce environment with a strong focus on paid and social media marketing and managing growth marketing initiatives
• Proven ability to develop and execute data-driven marketing strategies that deliver measurable results
• Solid process-oriented along with high bias for action
• Strong presentation, communication and stakeholder-management skills
• Collaborative approach to work effectively with cross-functional teams
• Analytical horsepower along with ability to drive insight from data
• Strong creative mind to be able to contribute towards strategizing diverse campaigns
• Ability to adapt and work in a fast-paced, structured environment
• Google Ads and Facebook Blueprint certifications are a plus.

Required Skills marketing strategy, marketing campaigns, user acquisition, social media marketing, search engine optimization