Lead Associate - Content and Quality

Who are we

Myntra is India's leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we've always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We're bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

Key Responsibilities

· Product Content Ownership & Representation: Own the absolute quality, tone, and visual/textual representation of all products across the platform. Ensure seamless data accuracy, consistency, and top-tier aesthetic standards across all product detail pages (PDPs).

· Customer-Centric Copy & Media: Oversee the generation of high-converting product descriptions, precise size guides, rich material specifications, and innovative rich media layouts (high-res imagery, 3D views, and styling videos).

· SEO & Discoverability Optimization: Collaborate cross-functionally with SEO and Product teams to guarantee all product content is structurally optimized for internal search relevance, navigation filters, and external search ranking.

· Driving Platform-First Content Innovation: Own and scale the Content-First charter. Identify and deploy cutting-edge cataloging trends (e.g., fit-videos, lifestyle-centric framing, and integrated user-generated content) before any other domestic market player.

· Rich-Media Strategic Scaling: Design, pilot, and scale immersive media formats aimed at eliminating customer friction points related to fit, fabric feel, and true product appearance, contributing directly to a lower return rate.

· Continuous Competitive Benchmarking: Conduct systematic weekly and monthly benchmarking audits against top-tier global and domestic e-commerce platforms (e.g., Myntra, ASOS, Amazon, Revolve) to analyze their content architecture, user experience layouts, and formatting breakthroughs.

· Gap Analysis & Strategic Execution: Pinpoint structural content and visualization gaps between our platform and competitors, establishing immediate workflows to address them and keep us ahead of industry trends.

· Cross-Functional Governance & Workflow Control: Partner closely with Category Managers, Studio/Production houses, Product Technology, and onboarding brands to optimize content delivery timelines. Author and enforce comprehensive content guidelines for internal teams and marketplace sellers.