Lead Analyst - Programmatic Buying

Job Summary

As part of the Media Buying team, you will be playing a critical operations and revenue management role at InMobi. You would be completely responsible for setting campaigns, managing and delivering revenue on the DSP Platform and you are expected to work closely with all stakeholders (regional sales, supply, product, engineering, marketing and ad ops teams) to drive cross functional support to maximize revenue delivered. He/ she would have to drive revenue reporting and tracking, data analytics and develop insights into supply needs, pricing optimization, product/ tech liaising exercises.

Responsibilities

• Day to day management of mobile display/video campaigns across various DSPs/Platforms (onboarding, Creation, Optimization, Reporting and insights etc).
• Complete ownership of revenue (plus margin) management for a portfolio of advertiser clients - Work on the account growth strategy with the Sales and Account Management team.
• Close Monitoring of campaign behavior and ability to act instantly on important issues affecting revenue for the company. Meet and exceed campaign goals through campaign strategy and optimization.
• Work with huge volumes of data to arrive at meaningful insights and strategies about the campaigns.
• Own weekly exec level revenue/ margin reporting for the portfolio of accounts.
• Ability to work with various stakeholders like Account management, Product and Tech team to identify and maximize revenue opportunities.
• Ability to take ownership and getting things done in the stipulated time.

Requirements

• At least 5 years of experience in a role encompassing Account/ Revenue management and data analysis, preferably (not mandatory) from digital/ programmatic/ad tech background.
• Tech or B.Sc in Statistics, Mathematics, or other quantitative or analytical field.

Ideal candidates must possess

• Good relationship management skills, communication, attention to detail, analytical mindset, technical aptitude with a basic to medium level understanding of the digital ad marketplace.
• Strong, robust MS Excel skills and proven competency in data analysis and logical reasoning.
• Prior client facing experience while owning revenue management for a product/ business line/ account/ geography (Good to have)
• Ability to work across different global cultures and in a matrix style environment.
• Structured thinking: Ability to think through issues in a structured manner and use different frameworks to solve problems.
• Communication skills: Ability to present recommendations in a logical and clearly articulated manner.
• Basic to medium proficiency in the ad tech ecosystem of ad exchanges/ networks, DSPs, 1st and 3rd party audience targeting and technology, online measurement, ad-operations, delivery and measurement platforms.

Nice to have

• Outstanding teamwork, organizational interpersonal skills, with tremendous attention to detail.
• Ability to work across different global cultures and in a matrix style environment

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.