Lead Analyst, Digital Marketing - PPC

Responsibilities

• Lead growth strategies across Search, Social, Video, Display, Remarketing, Programmatic, and AI-driven channels
• Design and optimize paid media campaigns using AI, automation, and advanced bidding strategies
• Define measurement frameworks using GA4, GTM, CRM integrations, attribution models, and conversion tracking
• Leverage AI tools to improve campaign performance, reporting, and operational efficiency
• Drive testing and optimization across creatives, audiences, landing pages, and conversion journeys
• Identify growth opportunities and recommend channel, audience, and budget strategies
• Collaborate with SEO, CRO, Analytics, Content, and Development teams to improve acquisition and conversion performance
• Act as a strategic advisor to clients, support pre-sales initiatives, and mentor team members

Requirements

• 8-12 years of experience in Performance Marketing, Growth Marketing, or Paid Media Strategy
• Expertise in Google Ads, Meta Ads, LinkedIn Ads, YouTube, and multi-channel acquisition
• Strong experience with GA4, GTM, Looker Studio, attribution modeling, conversion tracking, and analytics
• Deep understanding of AI-driven optimization, automation, audience intelligence, and ad platform algorithms
• Experience managing client relationships, driving business growth, and leading teams
• Familiarity with enterprise ad platforms, first-party data strategies, CRM integrations, privacy-first measurement, SEO, CRO, and marketing automation is preferred
• Experience integrating AI/LLM tools into marketing workflows
• Strong analytical, communication, presentation, and stakeholder management skills

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