Lead Analyst, Digital Marketing - GTM

Responsibilities

• Own and drive QBurst's paid marketing and demand generation strategy across global markets.
• Plan, execute, and optimize campaigns across Google Ads, LinkedIn Ads, Meta, programmatic, and other relevant channels.
• Build and manage scalable lead generation programs aligned with business growth goals.
• Develop audience targeting, account-based marketing (ABM), remarketing, and funnel optimization strategies.
• Leverage AI, automation, and MarTech platforms to improve campaign efficiency and performance.
• Establish measurement frameworks, attribution models, and reporting dashboards to track pipeline and revenue impact.
• Collaborate with content, SEO, analytics, design, and sales teams to maximize campaign effectiveness.
• Continuously identify opportunities for growth through testing, experimentation, and performance analysis.
• Monitor industry trends, platform updates, and emerging AI-powered marketing opportunities.

Requirements

• Strong experience managing B2B paid marketing and lead generation programs.
• Expertise in Google Ads, LinkedIn Ads, conversion tracking, analytics, and attribution.
• Experience with marketing automation, CRM platforms, and AI-powered marketing workflows.
• Strong analytical mindset with the ability to translate data into actionable growth strategies.
• Proven track record of driving qualified leads, pipeline growth, and measurable business outcomes.
• Excellent stakeholder management and cross-functional collaboration skills.

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