Lead Analyst, Digital Marketing - GTM

Roles and Responsibilities :

• Develop and execute digital marketing strategies to drive lead generation, conversion, and revenue growth for B2B clients.
• Analyze campaign performance using Google Analytics, GTM, LinkedIn Ads, and other tools to optimize ad spend and improve ROI.
• Collaborate with cross-functional teams to create targeted email campaigns, social media advertising, and content creation that aligns with client goals.
• Provide regular reporting on campaign metrics and insights to stakeholders, making data-driven recommendations for future improvements.

Job Requirements :

• 7-12 years of experience in digital marketing analytics or a related field.
• Strong understanding of B2B marketing principles and best practices.
• Proficiency in Google Ads (AdWords), LinkedIn Ads, Marketing Automation platforms like HubSpot or Salesforce CRM.
• Experience working with large datasets using analytics tools such as Google Analytics.