Lead Analyst, Digital Marketing - Google Analytics

Responsibilities

• Responsible for requirement analysis, consultation, analytics implementation (web and mobile), reporting, and optimization
• Collaborate with cross-functional teams to ensure analytics implementation and reporting aligns with business objectives
• Define Key Performance Indicators (KPIs) to track progress toward those objectives
• Develop analytics dashboards by merging data from different sources
• Monitor and analyze performance metrics to identify trends and insights, and provide recommendations to enhance business performance
• Ensure high-quality delivery within agreed-upon timelines
• Implement and evaluate A/B tests for Conversion Rate Optimization
• Evaluate new requirements and provide accurate estimates

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