Lead - Admissions Counsellor

Job Summary

The Lead - Admissions Counsellor will lead and manage the admissions counselling function, serving as a key point of contact for prospective families and guiding them through the admissions journey. The role involves understanding needs, effectively communicating the school s vision and the value of its IB programmes, and ensuring a seamless, personalized and engaging admissions experience.

Responsibilities

• Lead and manage the campus admissions team, taking ownership of campus admission targets, conversion goals, and overall enrolment performance.
• Develop and execute campus-specific admissions strategies to achieve enrolment targets and strengthen the admissions pipeline.
• Monitor team performance, coach counsellors, identify gaps, and drive accountability against individual and campus KPIs.
• Build and maintain strong relationships with prospective students, parents, educational consultants, feeder schools, and other key stakeholders.
• Guide prospective families through the complete admissions journey, providing accurate information on programs, curriculum, deadlines, eligibility, requirements, and school processes.
• Review applications and supporting documents to ensure completeness, accuracy, and adherence to school admissions requirements.
• Plan and coordinate campus tours, open houses, information sessions, parent interactions, orientation programmes, and other admissions events.
• Ensure consistent, high-quality parent experience across all admissions touch points, from enquiry through enrolment.
• Maintain accurate and timely applicant records, ensuring complete data capture and follow-up through the admissions CRM.
• Analyze admissions data, conversion trends, lead sources, competitor activity, and campus performance to identify opportunities and recommend corrective actions.
• Work closely with Academic, Finance, Operations, Transport, IT, Marketing, and other teams to ensure a seamless admissions and enrolment process.
• Conduct competitor and market analysis to identify emerging trends, parent expectations, positioning opportunities, and potential sources of enrollment.
• Participate in the development and implementation of admissions policies, SOPs, processes, and service standards.
• Proactively address parent concerns, objections, and escalations, ensuring timely resolution and a positive admissions experience.
• Represent the school professionally at external events, parent forums, education fairs, community engagements, and other outreach opportunities.

Requirements

• Proven experience in admissions, enrolment, counselling, sales, business development, or a related customer-facing function, preferably within a school or education environment.
• Prior experience in an IB or Cambridge school is preferred.
• Demonstrated experience in leading teams and achieving enrolment/admissions targets.
• Strong understanding of the complete school admissions funnel, from lead generation and enquiry management to application, offer, conversion, and enrolment.
• Strong people-management, communication, negotiation, and stakeholder-management skills.
• Excellent organizational and time-management skills, with the ability to manage multiple priorities and deadlines simultaneously.
• Strong analytical skills with the ability to interpret admissions data and translate insights into actionable strategies.
• High attention to detail and strong process orientation.
• Excellent verbal and written communication skills with a customer-centric approach.
• Ability to build trust and long-term relationships with parents, students, consultants, and internal stakeholders.
• Strong problem-solving and decision-making abilities.
• Ability to work independently, take ownership, and operate effectively in a fast-paced, target-driven environment.
• Proficiency in CRM/admissions management systems, Microsoft Office/Google Workspace, and reporting dashboards.
• Adaptable, resilient, and comfortable working in a dynamic school environment with changing priorities.
• Strong commitment to confidentiality, professionalism, service excellence, and the schools values.
• Familiarity with admissions software and data management tools is a plus.
• Willingness to travel for recruitment events and work occasional evenings and weekends.