LCM (Life Cycle Marketing)

Role & responsibilities

• Modify/edit creative edits for basic scripting leveraging CSS & HTML skills
• Work with Adobe's marketing team and program manager for campaign development and deployment via Adobe Campaign instances
• Edit & render check HTML emails matching branding requirements
• Workflow configuration and leverage pre-designed templates in Adobe campaign to develop and deploy batch campaigns
• Work effectively in a fast-paced and ever-evolving environment
• Partner with program managers, Segment leads and off shore lead to deliver work to deploy weekly batch campaign volume for Adobe DMe Marketing teams
• Closely work with Adobe PM and offshore lead to understand campaign objectives and create develop and conduct extensive testing of campaigns before sharing final product (proofs) with stakeholders
• Conduct extensive quality assurance checks and render checks of emails to ensure timely and 100% quality delivery of campaigns for Adobe DMe Marketing teams
• Keep track & stay updated and call out any potential challenges/risks to the Program manager and Adobe offshore lead on delivery of campaigns assigned to the resource
• Fix any potential email render issues for any emails developed/shared in partnership with Adobe internal resources to ensure standardization of creatives. Skill set required
• Good knowledge of Email marketing and Marketing terminologies.
• Good understanding of Adobe Campaign V7 and above.
• Good understanding of Adobe Journey Optimizer and Adobe Experience Platform.
• Good understanding of data segmentation and audience criteria identification
• Exposure to Java script will be a big plus
• Knowledge of HTML(Code edit, tag understanding and Rendering checks etc) is required.
• Exposure to work front and similar project management systems for communication
• Exposure to Email rendering checks like Litmus, Email on Acid for thorough email render checks

Exp - 4+ yrs of relevant exp

Availability & location Noida

The coverage needed will be 4 pm to 1 am IST shift, with flexibility to cover critical issue or launches as need be per business requirement.