Laboratory Marketing Manager

Job Summary

We are seeking a dynamic and results-driven Laboratory Marketing Manager to promote our diagnostic/laboratory services, increase brand awareness, and drive business growth. The candidate will be responsible for developing marketing strategies, building relationships with healthcare professionals, and expanding the customer base.

Key Responsibilities

• Develop and implement effective marketing strategies for laboratory services
• Build and maintain strong relationships with doctors, clinics, hospitals, and healthcare partners
• Promote diagnostic tests and health packages to potential clients
• Conduct field visits and meetings with healthcare professionals
• Plan and execute marketing campaigns (online and offline)
• Analyze market trends, competitor activities, and customer needs
• Organize health camps, awareness programs, and promotional events
• Achieve monthly and quarterly sales/marketing targets
• Coordinate with internal teams for smooth service delivery

Required Skills & Qualifications

• Bachelors degree in Marketing, Business Administration, Life Sciences, or related field
• 25 years of experience in healthcare/laboratory/pharma marketing (preferred)
• Strong communication and interpersonal skills
• Good knowledge of diagnostic tests and healthcare industry
• Ability to work independently and achieve targets
• Basic knowledge of digital marketing is a plus