BENGALURU · FULLTIME
KLAY - Head - Business Development - B2C Segment
Founding Years Learning Solutions Private Limited
Bengaluru · onsite · Posted 7d ago
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Section · 01
About this role
KLAY is looking for a senior B2C Business Leader to lead and scale its B2C business across markets.
This is a commercial leadership role with end-to-end ownership of B2C revenue, pricing, category growth, customer acquisition, retention, portfolio monetisation and frontline commercial execution.
What you will own:
- Own the B2C business plan, revenue targets and commercial priorities across markets.
- Lead revenue growth, pricing, fee structures, discounting and margin/fee realisation.
- Build and scale B2C businesses across defined customer and product/service categories.
- Drive category growth, cross-sell, share of wallet and portfolio monetisation.
- Own the customer acquisition funnel from lead generation - enquiry - centre visit - conversion - initial customer experience.
- Drive CAC optimisation, customer lifetime value, referrals, advocacy and high-ROI acquisition channels.
- Own re-enrolment and renewal strategy to strengthen retention and recurring revenue.
- Identify and build new categories, channels, markets and revenue opportunities.
- Partner closely with Marketing and Operations to translate commercial strategy into centre-level outcomes.
- Build a high-performance B2C team and establish clear ownership, accountability and execution mechanisms.
- Provide market, competition and customer insights to shape product/programme and growth strategy.
What we are looking for:
- 12+ years of experience in B2C businesses, with 3+ years in a senior leadership role.
- Proven experience managing multi-location / pan-India B2C businesses and commercial teams.
- Strong track record of owning revenue, pricing, category growth and customer acquisition/retention.
- Experience in building/scaling a product or service category and owning a business P&L or significant commercial charter is preferred.
- Preferably from B2C services or retail with distributed operations, high-volume customer acquisition and recurring customer relationships.
- Experience working in medium to large, complex business environments.
- MBA (Sales/Marketing) is preferred.
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Section · 02