Klaviyo Expert
Balistro Consultancy · Gurugram · onsite · Posted 39d ago
About a minute. You'll make an account on the way through.
About this role
Balistro is a digital growth and marketing consultancy working with ambitious brands across eCommerce, performance marketing, social media, and growth strategy.
We're looking for a Klaviyo Specialist who can take ownership of email & SMS marketing for our clients — from strategy and campaign execution to automation, segmentation, testing, and reporting.
This is not a role for someone who has only watched a few Klaviyo tutorials or has worked on campaigns with constant supervision. We're looking for someone who understands the platform, understands marketing, and can independently get things done.
What You'll Do- Manage and execute Klaviyo email & SMS marketing for eCommerce brands
- Build, manage and optimize automated flows such as:
- Welcome Series
- Abandoned Cart
- Browse Abandonment
- Post-Purchase
- Winback
- Customer Thank You
- Cross-sell / Upsell
- Other lifecycle automation
- Create and manage email campaigns from planning to execution
- Build audience segments based on customer behavior, purchase history and engagement
- Conduct A/B testing across subject lines, content, offers, CTAs and other campaign elements
- Monitor deliverability, open rates, click rates, conversion rates, revenue and other relevant metrics
- Analyze campaign performance and identify opportunities for improvement
- Work closely with the content/design/performance marketing teams
- Research competitors and identify interesting email marketing strategies and trends
- Develop strategies to improve customer retention, repeat purchases and LTV
- Prepare regular performance reports and communicate key insights
- Ensure campaigns and flows are launched accurately and on time
- 1+ year of hands-on Klaviyo experience
- Strong understanding of email marketing and eCommerce funnels
- Experience working with Klaviyo flows, campaigns, segments and analytics
- Understanding of customer lifecycle and retention marketing
- Ability to look at data and turn it into actionable insights
- Good understanding of email copy, CTAs, offers and conversion principles
- Strong attention to detail
- Comfortable working independently and taking ownership
- Ability to manage multiple clients/tasks and meet deadlines
- Strong written and verbal communication
- Curiosity to learn, test and continuously improve
- Proactive approach — you should be someone who identifies problems and opportunities rather than waiting to be told what to do
Dealbreakers (must-haves):
• Work from office (Gurgaon, IFC M3M)
• Excellent communication skills
• Work timing: 1:30 PM – 10:30/11 PM
If you're someone who takes ownership, thinks beyond the task assigned, and enjoys figuring out how to make marketing perform better — we'd love to hear from you.
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