Key Accounts Manager

Role & responsibilities

• Execute annual plans for the Orkla India Product range including value, volume and margin targets in the assigned Modern Trade Key Accounts.
• Coordinate with Modern Trade account teams and customer marketing teams on plans and inputs to maximize sales from the channel Develop and execute annual plans, budgets and KPIs.
• Develop channel and market strategies for area distribution encompassing outlet coverage, availability and visibility for assigned Key Accounts.
• Coordinate with Regional KAMs and Marketing teams on plans and inputs to maximize sales from the channel.
• Develop Sales promotion plans for delivering sales volumes.
• Develop, negotiate, sell and execute optimal TOT for regional accounts with the help of National KAM and ensure compliance.
• Manage listing of NPDs and NPD Launches.
• Develop in-store visibility plans in coordination with local distributor's management; and follow-up to achieve timely & effective implementation.
• Execute merchandising strategy for national accounts and develop merchandising strategy for regional accounts.
• Develop month wise forecast for territory sales.
• Ensure periodic meetings at customer outlets to calibrate customer expectations, understand competitor plans in order to proactively counter competitive action.
• Build positive and impacting relationship with all channel partners within the framework of company policies.
• Lead development and execution of activation programs for the regional key accounts.
• Implement and administer policies, plans, systems and targets in respect of key accounts
• Building long term, meaningful and winning relationships with national and regional chains.
• Key Accounts Management.
• Implementing merchandising strategy.
• Drive Sales Value/Volume in Key Accounts.
• Drive activations and BTL