Key Accounts Manager

Strategic Purpose of the Role

• Act as the entrepreneur and business leader for the assigned territory, building the SGM market from zero to one.
• Drive the expansion of Event Organizer networks to establish a strong and sustainable market presence.
• Onboard and activate corporate clients on the digital platform, accelerating ecosystem growth and engagement.
• Build sales momentum by creating new business opportunities and driving consistent revenue generation.
• Lead the territory's digital transformation by promoting platform adoption and enhancing user engagement.
• Recruit, develop, and lead a high-performance sales and operations team.
• Own territory growth objectives, ensuring achievement of business, sales, and profitability targets.
• Identify market opportunities and implement innovative strategies to expand market share.
• Establish strong relationships with event organizers, corporate partners, distributors, and key stakeholders.
• Drive operational excellence and ensure seamless execution of strategic initiatives across the territory.
• Foster a culture of ownership, accountability, innovation, and execution excellence.
• Serve as a key contributor to SGM's overall growth strategy by building scalable and sustainable business models.
• Leverage industry expertise and market insights to shape the future of event execution and digital commerce.
• Champion a visionary and future-focused approach to accelerate business growth and market leadership.
• Play a pivotal role in creating the next era of event execution by combining technology, partnerships, and customer-centric solutions.

Roles and Responsibilities

• Build and scale the territory by establishing a new-age event digital marketplace from the ground up.
• Onboard high-potential event organizers, corporate companies, and other stakeholders onto the digital ecosystem.
• Lead, manage, and mentor a growing team of Senior Sales Officers and field executives.
• Drive platform adoption, activation, and engagement across multiple event channels.
• Achieve territory business targets, including distributor acquisition, digital order generation, and revenue growth.
• Act as the Territory CEO, with full ownership of P&L, operational excellence, and market expansion.
• Execute strategic initiatives to integrate primary sales, secondary sales, and digital sales channels.
• Develop and maintain strong relationships with key stakeholders to ensure long-term retention and business growth.
• Establish a high-performance culture focused on ownership, innovation, collaboration, and execution excellence.
• Identify market opportunities and implement growth strategies to increase market penetration and customer engagement.
• Monitor territory performance metrics and drive data-backed decision-making to achieve business objectives.
• Ensure seamless execution of digital transformation initiatives within the territory ecosystem.

Preferred candidate profile

• 4 to 10 years of proven leadership experience in FMCG distribution, trade marketing, and channel expansion.
• Strong network and established relationships with 40 to 50 Event Organizers across the assigned region.
• Deep understanding of the event ecosystem, market landscape, and channel dynamics.
• Demonstrated success in launching new territories and scaling brands from inception to market leadership.
• Proven track record of driving business growth, market penetration, and revenue expansion.
• Experience in building, leading, and managing high-performing sales teams.
• Strong capability to recruit, train, mentor, and develop sales professionals.
• Tech-savvy with the ability to drive digital adoption and influence traditional Event Organizers to embrace digital platforms.
• Expertise in stakeholder management and partnership development.
• Strong analytical and strategic thinking skills with a results-oriented approach.
• Excellent communication and negotiation skills in Kannada, Hindi, and English.
• Deep understanding of regional market behavior, customer preferences, and local business dynamics.
• Ability to thrive in a fast-paced, entrepreneurial environment with a high sense of ownership and accountability.
• Proven capability to execute business strategies while ensuring operational excellence and sustainable growth.

Who Should Apply

• Senior and Junior Marketing professionals ready to leverage their experience to build the future of the event and digital ecosystem.
• Leaders who aspire to shape markets, create new opportunities, and drive industry transformation rather than simply manage existing businesses.
• Territory builders with a proven track record of launching brands and scaling them from inception to market leadership.
• Entrepreneurial professionals who enjoy creating businesses, channels, and markets from the ground up.
• Visionaries who believe that the convergence of Digital and Events is the next major growth revolution.
• Growth-focused individuals with a strong sense of ownership, accountability, and execution excellence.
• Professionals who are passionate about driving innovation, digital adoption, and market expansion.
• Individuals capable of influencing stakeholders, building strong partnerships, and leading high-performance teams.
• Ambitious achievers who thrive in dynamic, fast-paced, and high-growth environments.
• Future-focused leaders eager to leave a lasting impact by building the next era of event execution and engagement.

This role includes travelling across the Assigned territory

Attractive performance-based incentives for achieving and exceeding business targets.