Key Accounts Manager - OEM

Job Title: Key Account Manager OEM Onboarding

Location: Bangalore .

Company Overview

DriveX is Indias first fully integrated auto-tech platform for top-quality refurbished pre-owned two- wheelers, offering an OEM-like buying experience with stringent quality checks and refurbishment. It operates through company-owned and franchise centres providing end-to-end services including buying, selling, financing, and servicing. DriveX has revolutionized the used two-wheeler market with digital tools, transparent pricing, extensive warranties, and a hassle-free customer experience. It has a strong presence in India with plans for expansion, aiming to make pre-owned two-wheelers reliable and accessible.

Role Overview:

The OEM Key Account Manager will be responsible for identifying, onboarding, developing, and managing relationships with OEMs and their dealer/counter networks to drive vehicle supply for DriveX. The role will focus on building strong OEM partnerships, increasing vehicle listings, driving exchange lead generation and DAP procurement, improving digital adoption, and ensuring high levels of OEM engagement and satisfaction.

Key Responsibilities

1. OEM Hunting & Onboarding

• Identify and approach new OEM groups and dealership networks for potential partnerships.
• Drive onboarding of new OEM counters across the assigned territory.
• Build relationships with OEM decision-makers and key stakeholders.
• Complete commercial discussions, documentation, and onboarding formalities.
• Ensure newly onboarded counters start actively listing vehicles within the defined timeline.
• Identify opportunities to expand DriveX's presence across additional OEM groups.

2. OEM Farming & Relationship Management

• Develop and maintain strong relationships with existing OEM partners.
• Ensure regular engagement with active and dormant OEM counters.
• Drive counter retention and increase month-on-month activity.
• Conduct regular physical and virtual visits to understand business requirements and identify opportunities.
• Monitor counter-level performance and take corrective actions where required.
• Act as the primary point of contact for assigned OEM partners.

3. Business Generation

• Drive vehicle listings from assigned OEM counters.
• Generate exchange leads through OEM partnerships.
• Drive procurement through DAP and other applicable procurement channels.
• Identify high-potential counters and develop account-specific business plans.
• Monitor counter-wise performance and ensure achievement of assigned business targets.
• Work closely with Procurement, Sales, Operations, and DAP teams to convert opportunities into business.

4. App Adoption & Digital Enablement

• Drive adoption of the DriveX application among OEM partners.
• Ensure OEM users actively use the platform for vehicle listings and other relevant activities.
• Improve the percentage of vehicles listed digitally rather than through manual processes.
• Monitor weekly active users and login frequency.
• Conduct demonstrations and provide support to OEM users to improve digital adoption.

5. OEM POC & Issue Management

• Establish strong relationships with OEM decision-makers and operational POCs.
• Respond promptly to OEM queries and concerns.
• Ensure adherence to defined SLAs for query and issue resolution.
• Coordinate with internal teams to resolve operational, technical, and commercial issues.
• Track recurring issues and work towards eliminating root causes.
• Maintain regular communication with key OEM stakeholders.

6. OEM Satisfaction & Relationship Health

• Monitor OEM satisfaction through regular feedback and structured reviews.
• Conduct periodic business reviews with key OEM accounts.
• Identify potential risks to partner relationships and take proactive corrective action.
• Improve OEM retention and long-term partnership value.
• Capture feedback and communicate actionable insights to internal stakeholders.

7. Training & Adoption

• Conduct regular training sessions for OEM sales and operational teams.
• Train OEM users on DriveX processes, applications, vehicle listing, and procurement workflows.
• Ensure new OEM users are trained as part of the onboarding process.
• Conduct refresher training based on adoption gaps and process changes.
• Track training completion and user adoption.

Education

• Bachelor's degree in Business Administration, Marketing, Sales, Commerce, or a related field.
• MBA/PGDM in Sales & Marketing will be an added advantage.

Experience

• 3–6 years of experience in Key Account Management, Business Development, B2B Sales, Dealer Management, OEM Partnerships, or Channel Sales.
• Experience in the automotive / two-wheeler / mobility industry is preferred.
• Experience managing multiple dealer/counter relationships will be an advantage.