Key Accounts Executive

About Zydus Wellness
Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products,
integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, Indias first zero-calorie
sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and
Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and
2,000 MSMEs.
With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing
integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four
manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed
on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO
Tarun Arora, serving customers in over 25 countries across three continents.
Get to know our organization Click on the below links
1. Company Website
2. Zydus Corporate Park
Key Accounts Executive/SR.KAE - Food Service
Functional Reporting: Business Development Manager- FS
Administrative Reporting: Business Development Manager- FS
Location: xxx
Role Purpose: The Key Accounts Executive is responsible for managing strategic relationships with key accounts,
particularly premium hotel chains, within the HoReCa (Hotels, Restaurants, and Catering) segment. This role focuses
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on driving product conversion, ensuring product availability, and maximizing sales opportunities, ultimately
contributing to the overall growth and profitability of the organization
Key Accountabilities/ Responsibilities:
1. Financial:


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Operationally handle a dedicated set of accounts for Food Service business (Key A/c- HoReCa)
Identify opportunities for revenue growth through new business development
Achieve Secondary target each month
Provide accurate forecasts and reports on sales performance, ensuring timely communication.
2. Customer:
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Develop and maintain strong relationships with key accounts and strategic customers to enhance loyalty and
retention
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Serve as the primary point of contact for key accounts, addressing inquiries and resolving issues promptly
Identify and pursue new customer opportunities, expanding the client base within the zone.
3. Process:
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Conduct regular business reviews to assess account performance, identify needs, and strengthen
partnerships.
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Monitor product availability and stock levels at key accounts to prevent shortages and maximize sales
potential
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Ensure all sales activities adhere to company policies, industry regulations, and ethical standards
Prepare regular reports on account performance, including sales metrics and market trends
4. People:
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Effectively influence and engage with stakeholders to achieve objectives
Willingness to work closely with cross-functional teams to achieve the objectives
Key Deliverables:
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Achievement of sales targets and key performance indicators for assigned premium Key accounts.
Increased product penetration and conversion rates within the HoReCa segment.
High levels of customer satisfaction and loyalty among key accounts.
Timely and accurate reporting of sales activities, market insights, and account performance.
Successful execution of promotional/Demo activities and product launches
Key Interactions:
Internal
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Business Developmenet Manager
National Key Accounts Manage
Business Process Associate
External:
Channel Business Partner
HoReCa Key account chains
Key Dimensions:
Individual Contributor
Educational Qualifications: Degree or MBA
Experience (Type & Nature): minimum 2 years of work experience, primarily in FMCG
Functional Competencies
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Strong knowledge of Food Service sales processes, particularly in the HoReCa sector.
Proven ability to manage and grow relationships with key accounts effectively.
Expertise in negotiating contracts to achieve mutually beneficial outcomes.
Competence in analyzing sales data and market trends to inform strategic decisions.
Excellent verbal and written communication skills for effective interaction with clients and teams.
Behavioral Competencies:
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Strong interpersonal skills to establish and maintain trust-based relationships with clients.
Proactive in identifying issues and implementing effective solutions.
Flexibility to adjust strategies based on changing market dynamics and customer needs.
Willingness to work closely with cross-functional teams to achieve common goals.
focused on meeting sales targets and delivering exceptional service to clients
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