Key Accounts Executive

Hocco is Hiring Key Account Executive

Location - Two Different Locations ( Pune & Goa)

Role Purpose

The incumbent will be responsible for developing and managing HoReCa business across the assigned territory by acquiring new customers, managing key accounts, driving product listings and achieving sales and revenue targets.

The role will involve building strong relationships with Hotels, Restaurants, Cafs, QSRs, Caterers, Cloud Kitchens and Institutional customers, while ensuring excellent market execution and customer service.

Key Responsibilities

1. Business Development

• Identify and acquire new HoReCa accounts within the assigned territory.
• Develop a strong pipeline of hotels, restaurants, cafs, QSRs, caterers and institutional customers.
• Generate new business through regular market mapping and customer visits.
• Drive product trials, sampling, product listings and conversions.

2. Key Account Management

• Manage and grow existing HoReCa accounts and increase share of business.
• Build strong relationships with Purchase Managers, F&B Heads, Chefs, Owners and Business Managers.
• Understand customer requirements and recommend suitable Hocco products.
• Ensure timely resolution of customer queries and service issues.

3. Sales & Target Achievement

• Achieve monthly and annual sales, volume and revenue targets.
• Drive repeat business and increase product penetration within existing accounts.
• Negotiate commercials within approved company guidelines.
• Ensure timely order booking, collections and payment follow-ups.

4. Market & Outlet Execution

• Conduct regular market visits and ensure effective outlet coverage.
• Drive product availability, visibility and placement at customer outlets.
• Execute product launches, tastings, promotions and other HoReCa activations.
• Track competitor products, pricing, schemes and market activities.

5. Distributor / Supply Chain Coordination

• Coordinate with distributors, logistics, supply chain and internal teams to ensure timely order fulfilment.
• Monitor stock availability and ensure uninterrupted supply to key accounts.
• Follow up on deliveries, claims and customer requirements.

6. Reporting & Market Intelligence

• Maintain accurate customer/account data and sales reports.
• Submit daily/weekly/monthly sales and market reports.
• Track account-wise business, pipeline, collections and target achievement.
• Share market intelligence, competitor activity and customer feedback with the reporting manager.

Key Skills

• HoReCa / Institutional Sales
• Key Account Management
• Business Development
• B2B Sales
• Customer Relationship Management
• Negotiation & Commercial Acumen
• Distributor & Channel Management