Key Accounts Executive

Company name Apis India Ltd.
Apis India is now one of the largest growing FMCG Brand in India. Since 1924, Apis India Limited is the
third generation of Entrepreneurs with extensive hands on knowledge of the trade. We hold an ISO
22000, a certification for the documented procedures that applies to
Food Safety framed by International body. We have also got ORGANIC, TUV, USFDA,
KOSHER, EIC, APEDA, FMCG certification. We have won numerous industry and Government of India
awards for Honey Exports. We are ISO 22000 certified by Intertek, which is a documented procedure
that applies to food Safety Management System framed by International body.
Job Description Key Account Executive (Modern Trade)
Position: Key Account Executive Modern Trade
Reporting To: Key Account Manager / Regional Sales Manager
Job Purpose
To drive sales, distribution, visibility, and business growth across modern trade accounts by managing key
customers, ensuring effective execution of business plans, and maintaining strong relationships with retail
partners.
Key Responsibilities
• Manage day-to-day business operations for assigned modern trade accounts such as DMart,
Reliance, Spencers and other key retail chains.
• Drive achievement of monthly, quarterly, and annual sales targets.
• Coordinate with key accounts for orders, stock availability, promotions, pricing, schemes, and
product launches.
• Ensure effective execution of promotional activities and visibility plans across stores.
• Monitor sales performance, secondary sales, inventory, and stock ageing across assigned accounts.
• Coordinate with distributors, warehouses, supply chain, finance, and internal sales teams to ensure
timely order fulfilment.
• Prepare and share daily/weekly/monthly sales reports, MIS, and account-wise performance
updates.
• Track account-wise business performance and identify gaps with corrective action plans.
• Conduct regular market/store visits to check product availability, visibility, planogram compliance,
pricing, and competitor activities.
• Develop strong working relationships with buyers, category managers, store teams, and other
stakeholders.
• Monitor competitor pricing, promotions, new launches, and market activities.
• Ensure timely resolution of customer queries, claims, deductions, and commercial issues.
• Support negotiations and implementation of customer-specific schemes and promotional plans.
• Ensure compliance with company policies, commercial terms, and modern trade processes.
Key Performance Indicators (KPIs)
• Achievement of monthly and annual sales targets.
• Growth in sales and business contribution from assigned accounts.

• Numeric distribution and product availability.
• Promotional and visibility execution.
• Inventory and stock-out management.
• Timely order processing and fulfilment.
• Reduction in claims, deductions, and commercial discrepancies.
• New product listing and expansion across modern trade outlets.
Candidate Profile
Experience: 210 years in FMCG / Modern Trade / Key Account Sales
Qualification: Graduate / MBA in Sales & Marketing preferred
Industry: FMCG / Food & Beverage / Consumer Products preferred
Skills:
• Modern Trade & Key Account Management
• Sales & Negotiation
• MIS & Data Analysis
• MS Excel / PowerPoint
• Communication & Relationship Management
• Market Intelligence
• Execution & Problem Solving
Preferred Candidate
A result-oriented sales professional with strong exposure to modern trade operations, excellent customer
relationship skills, commercial understanding, and the ability to work closely with internal and external
stakeholders to deliver business targets.

Location: Coimbatore/Kochi/Bangalore