Key Accounts Executive - Adhesives - Rajasthan

• Manage and develop a portfolio of 50 direct dealer-outlets each month (with > 400 kg potential).
• Plan and execute customized trade efforts, tailored for dealer/wholesale channel and bulk pack focus.
• Drive penetration and growth of PVA (bulk) SKUs and larger pack sizes in the direct dealer network.
• Build and maintain strong relationships with dealers (decision makers), ensure optimal listing, preferred placement, and stock commitment.
• Develop outlet/ dealer-specific strategies: bulk ordering, margin structure, promotional schemes, incentives for dealers to buy and sell bulk packs.
• Cover ~50 outlets per month: ensure frequent, quality visits, monitoring of performance, addressing stock-outs, competition, pricing & displays.
• Monitor business performance of each outlet/dealer: volume, growth, bulk pack mix, and execute corrective actions where needed.
• Collaborate with internal teams (trade marketing, supply chain, logistics) to ensure availability, delivery, pricing compliance, and promotional

support for bulk packs.

• Provide weekly/monthly reports on outlet/dealer performance, customized action plans, and trend insights from bulk segment.