Key Accounts and Ecommerce Manager

Key Responsibilities

• Manage end-to-end marketplace operations across Blinkit, Zepto, Swiggy Instamart, and other relevant quick-commerce platforms.
• Drive Month-on-Month (MoM) and Year-on-Year (YoY) revenue growth through strategic assortment planning, visibility optimization, performance marketing, and demand planning.
• Develop and implement data-driven sales forecasting and demand planning, while monitoring platform-wise performance and identifying opportunities for sustainable growth.
• Manage end-to-end D2C operations across the company website and marketplaces, with a focus on revenue growth, operational efficiency, and enhanced customer experience.
• Manage Shopify/website backend operations, including integrations with payment gateways, logistics partners, analytics platforms, and marketing tools.
• Plan, execute, and analyze performance marketing campaigns across Meta and Google, with a strong focus on optimizing CAC and ROAS.
• Develop and optimize product assortment strategies across quick-commerce platforms by ensuring SKU rationalization, product availability, platform alignment, and improved sales velocity.
• Lead ATL/BTL budget planning and financial governance, including budget allocation, utilization tracking, invoice reconciliation, and coordination with cross-functional teams to ensure effective fund utilization.
• Prepare comprehensive MTD performance decks and reports, including platform-wise growth analysis, key performance indicators, campaign performance, and business insights to support faster decision-making and improve forecast accuracy.
• Manage monthly advertising budgets across multiple marketplaces and continuously optimize campaigns to improve ROAS and achieve scalable revenue growth.
• Improve campaign efficiency through advanced keyword optimization, bid management, campaign restructuring, and continuous performance analysis.
• Drive growth of priority SKUs through targeted promotional planning, strategic discounting, and premium visibility placements, particularly during high-traffic and peak-demand periods.
• Monitor key metrics such as ROAS, CAC, impressions, clicks, Add-to-Cart, conversion rate, and sales.
• Coordinate with multiple external agencies and internal teams for the execution of performance marketing campaigns and marketing automation workflows.
• Ensure efficient campaign execution by improving campaign launch processes, coordination, turnaround time, and overall operational efficiency.