Key Account Managers, Manager Impact, Sponsorships & Activations

Experience: 3 14 years

Role Purpose:

Drive strategic growth, revenue and monetization for the Impact, Sponsorships & Activations business. Lead high-value integrated brand solutions, sponsorships, scalable IPs and strategic partnerships, moving the business beyond conventional media inventory towards differentiated, outcome-led solutions.

Key Responsibilities:

• Own ISA revenue, profitability and a strong pipeline of high-value opportunities across brands, categories and markets.
• Lead integrated solutions across Radio, RJs, Content, Digital, social media, Influencers, Events, IPs and Experiential.
• Develop and monetize sponsorship opportunities across festivals, concerts, awards, sports, entertainment, conclaves and digital properties.
• Create and commercialize differentiated, scalable Intellectual Properties based on consumer, cultural and market trends.
• Lead large-scale experiential and activation programmers across retail, corporate, colleges, communities, malls, markets and roadshows.
• Build strategic partnerships with brands, agencies, event companies, creators, influencers and platforms.
• Lead senior client pitches, negotiations and long-term relationships with CXOs, CMOs, marketing leaders and agencies.
• Lead cross-functional teams across Sales, Creative, Programming, Digital, Marketing and Events to ensure strong execution.
• Track revenue, profitability, conversion, campaign effectiveness and repeat business to strengthen future propositions.

Key Performance Indicators:

• ISA revenue & profitability | Sponsorship & activation revenue
• New / incremental business | Strategic account revenue
• Integrated solution conversion | Pipeline value & conversion
• IP creation & commercialization | Strategic partnerships
• Repeat / renewal business | Client retention
• Campaign effectiveness & measurable client outcomes

Required Skills & Competencies

• Strong media, advertising and brand-marketing understanding.
• Integrated brand-solution, sponsorship and partnership monetization expertise.
• Strong commercial / P&L orientation and strategic business planning.
• Experience in experiential marketing and activation solutions.
• Proven IP development and commercialization capability.
• Excellent senior-level client management, negotiation, presentation and storytelling skills.
• Creative problem-solving, innovation, leadership and stakeholder management.
• Ability to manage complex, high-value, multi-stakeholder programmers.

Education & Experience

Graduate / Postgraduate in Marketing, Advertising, Media, Business Management or related discipline. 914 years of relevant experience in media, advertising, integrated brand solutions, sponsorships, experiential marketing, events or brand partnerships; experience leading large-scale sponsorships, IPs, integrated campaigns and strategic client relationships preferred.