Key Account Manager - Delhi

Responsible for smooth operations/execution in the account and also responsible for customer management, sales growth & market share of for the account.

MAIN RESPONSIBILITIES

• Assists the NAC in firming up the Monthly forecasts and number with Internal Customer Marketing & Supply Chain.
• Assists the NAC in meeting the monthly / annual sales number and in preparing Review material for the account every week and every meeting with account and internally.
• Responsible for Implementation of Strategic Initiatives in JBP Accounts.
• Coordinates with the accounts and gets details of store openings, thereby tracking organic growth.
• Negotiates Promotions/Activations with buyers of chains
• Coordinates with Internal Team (Marketing, CMM, Supply Chain, Ethical team etc.) for ensuring are on time for promotions, stocks, events, driving offtakes, etc.
• Tracks POS data for accounts location wise (Micro marketing opportunities) and scans for opportunities and gets the same across to Customer Marketing for promo planning.
• Tracks & provides commentary (both internally & to the customer) on special events like new item launch.
• Promotional evaluation, customer point of sale information analysis and tracking of key initiatives in the ACCOUNT.
• Utilize P.O.S. shipment data and standard reference material to assist in the preparation of Customer presentations.
• Leverage his understanding of the retailers / customers and their ways of working would be critical to drive Customer/Shopper Delight.
• Liaise with the buyers/merchandising managers to negotiate promotions to be run in the account nationally/Regionally.
• Drive the ANI Customer Marketing agenda in the account and thereby gain more share of shelf for ANI.
• Use the POS data mining tools; look for opportunities for our categories/brand at a city level, and share the same with customer marketing teams so that appropriate plans can be made.
• Understand the interplay between the various investment and profit drivers and manage them.
• Coordinate with the front end execution teams of the RM s, KDM, KDE s, RCMM team & also coordinate with 3P NA & Merchandisers etc.
• Work in tandem with Brand and Customer Marketing to build plans for categories (wherever there are market share issues) and execute them.
• Innovate in the areas of POSM, Promos, Merchandising, Promotion, Customer satisfaction, Differentiated Instore Shopper Engagement through Nutrition Advisors, & ways of working in his/her day to day job.

QUALIFICATIONS

Graduate in science / MBA would be a plus

Experience/Background

• 5 plus experience.
• Experience at a zonal / branch / region level in a FMCG company with sufficient knowledge and understanding about Sales systems and processes
• Should be an MBA from a premier institute with upto 8-10 yrs experience in sales in a MNC FMCG or with a top Indian FMCG
• Ability to design ways of working for the account, by sharing the same with the backend MT Customer Marketing Team so as to cater to specific needs of his customer
• Along with the CMM can have ability to explore custom branding options in various stores so as to increase the impact of our presence in the store
• Should have ability to plan account specific (anniversary & store opening) plans and execute is in store in the area of promotions
• Should have qualities like team coordination, analytical ability and networking skills

The base pay for this position is

In specific locations, the pay range may vary from the range posted.