Key Account Executive - Modern Trade

About BECO

BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our

plant-based, bamboo-based products are highly effective and 100% chemical-free, offering

environmentally conscious solutions without compromising on quality. As a direct-to-consumer

(D2C) brand, we are on a mission to make the world a better place, one home at a time.

Key Responsibilities

• Key Account Management
• Independently manage Local, Regional and National Key Accounts in the assigned market.
• Build strong relationships with Category Managers, Buyers, Store Operations and Commercial teams.
• Develop Joint Business Plans with priority accounts and drive sustainable business growth.
• Ensure timely listing and expansion of the BECO portfolio across relevant stores.
• Sales & Business Growth
• Deliver monthly, quarterly and annual sales targets for assigned accounts.
• Drive growth through new listings, assortment expansion, increased store coverage and higher throughput per store.
• Identify opportunities to increase BECO's share within each account.
• Develop account-wise growth plans and aggressively execute them.
• In-Store Execution
• Ensure superior availability, visibility and share of shelf across priority stores.
• Drive secondary sales through strong execution of promotions, displays, end-caps, visibility and consumer offers.
• Regularly visit key stores to monitor execution and identify business opportunities.
• Work closely with merchandising and field teams to achieve best-in-class execution.
• Commercial & Promotion Management
• Plan account-specific promotions and activations with a clear focus on incremental sales and ROI.
• Manage trade spends, schemes and account investments within agreed budgets.
• Track commercial agreements, claims, deductions and outstanding payments.
• Ensure healthy account-level profitability while delivering growth.
• Supply Chain & Availability
• Coordinate with distributors, supply chain and account teams to maintain high service levels.
• Track inventory, fill rates and stock availability.
• Minimise Out-of-Stocks (OOS) and ensure adequate inventory during promotions and peak periods.
• MIS & Business Analytics
• Track Primary Sales, Secondary Sales, Sell-Out, Inventory and Account-wise Performance.
• Review SKU productivity and identify opportunities for assortment optimisation.
• Monitor competition on pricing, promotions, assortment, visibility and new launches.
• Provide regular market intelligence and actionable recommendations.
  
  

We Are Looking For Someone Who

• Has 5+ years of sales experience, with significant exposure to Key Accounts / Modern Trade.
• Has independently handled Local, Regional and/or National Retail Chains.
• Understands retail commercials, margins, promotions and category management.
• Has strong relationships and understanding of the retail ecosystem in Chennai, Bengaluru or Hyderabad.
• Is highly execution-oriented and comfortable spending significant time in the market.
• Demonstrates strong negotiation, analytical and relationship-management skills.
• Has a proven track record of delivering aggressive sales targets.
• Brings an ownership mindset, speed and entrepreneurial approach suited to a fast-growing organisation.
  
  

What Success Looks Like

Grow Accounts. Win Visibility. Drive Offtakes. Build BECO.

The Key Account Executive will be expected to make BECO a high-growth, high-visibility brand across the assigned Key Accounts through superior relationships, sharper commercial execution and relentless focus on consumer offtake.

Locations: Chennai | Bengaluru | Hyderabad

Industry Preference: FMCG | Foods | Beauty