Key Account/Business Development Manager

Key Responsibilities

• Achieve revenue and order value targets as per the defined business plan.
• Drive revenue growth compared with the previous period and identify opportunities for continuous business expansion.
• Manage key customer accounts and ensure a high account retention rate.
• Develop strong customer relationships and increase wallet share within existing accounts.
• Prepare and execute Joint Business Plans (JBPs) with key customers and ensure adherence to agreed objectives.
• Identify opportunities for introducing and placing new SKUs with existing and new customers.
• Understand customer requirements and coordinate internally to ensure timely and accurate order execution.
• Ensure high order fulfilment rates, order accuracy, and adherence to committed delivery timelines.
• Monitor and improve order processing TAT from order receipt to dispatch/fulfilment.
• Ensure timely and accurate submission of commercial quotations.
• Respond to customer queries promptly and coordinate with relevant departments for timely resolution.
• Maintain high customer satisfaction scores through proactive communication and effective issue resolution.
• Monitor customer escalations and work towards minimizing the number and recurrence of escalations.
• Track customer business performance, identify gaps against targets, and implement corrective actions.
• Coordinate with Sales, Operations, Purchase, Logistics, Finance, Quality, and other internal teams to ensure seamless customer servicing.
• Prepare regular reports on account performance, sales pipeline, customer development, and achievement against KPIs.
• Identify opportunities for cross-selling, upselling, and expanding the company's product portfolio within existing accounts.

Experience & Qualification

• Graduate/MBA in Sales, Marketing, Business Management, or a related field.
• 4–5 years of relevant experience in B2B sales, key account management, business development, or channel management.
• Experience in managing institutional/key accounts and achieving measurable revenue targets will be preferred.
• Experience in the water purifier, water treatment, consumer durables, electrical, appliances, or related industry will be an added advantage.