KAM-Ecommerce

Role & responsibilities

Planning and Strategy Development:

• Collaborated with Brand Team to develop and execute brand and marketing strategies on E-commerce platforms.
• Created detailed Annual Operating Plans (AOP) for individual brands and client accounts.
• Developed Collaborative Business Environment (CBE) strategies to enhance business outcomes.

Joint Business Planning and Execution:

• Translated brand strategies into Joint Business Plans (JBP) and quarterly plans with key accounts.
• Managed distribution and placement of discount promotions across sub-brands to optimize consumer traction.
• Designed and executed monthly promotional activities to drive sales and visibility.

Activation and Execution:

• Ensured adherence to Joint Business Plans and adjusted strategies in real-time as needed.
• Implemented on-app marketing strategies to maximize results and enhance customer engagement.

Assortment Management:

• Identified product assortment gaps and secured new product listings with key accounts.
• Ensured accuracy and timeliness of new product listings to optimize visibility and sales performance.

Performance Monitoring and Forecasting:

• Monitored performance metrics daily and weekly, adjusting strategies to meet targets.
• Provided SKU-level forecasts to support sales and operations planning.