Junior Sales & Key Account Executive (OEM / Industrial IoT) - Sales

Junior Sales & Key Account Executive (OEM / Industrial IoT) Sales

Who We Are

At Tor.ai Limited, we work in Industrial IoT, connected devices, AI-driven applications and analytics-led industrial solutions. Our product portfolio includes Industrial IoT gateways, telematics devices, controllers, sensors, multi-function meters, monitoring devices, edge devices and connected industrial solutions used for equipment monitoring, remote diagnostics, asset monitoring, energy monitoring and industrial data visibility.

About the role

We are looking for a sharp, presentable and commercially driven Sales & Key Account Executive (OEM / Industrial IoT) Sales to support new business development and growth of OEM, industrial and strategic accounts.

This is a junior frontline sales + key account support role. The candidate must be able to support customer meetings, understand technical product applications, build customer relationships, follow up on opportunities, coordinate internally and support the sales cycle up to proposal, PO follow-up and payment realization.

The role is suitable for candidates who have exposure to technical / industrial products or solutions, preferably in areas such as Industrial IoT, telematics, gateways, controllers, sensors, meters, instrumentation, industrial automation, electrical / electronic products, switchgears, HT / LT panels, control panels, data loggers, RTUs or similar industrial technical products.

Key Responsibilities

• New Business Development Support: Identify and develop new OEM, industrial and strategic accounts through customer mapping, lead generation, references, industry networking and structured follow-ups.
• Key Account Support: Support assigned OEM, industrial and strategic accounts through regular engagement, relationship building and account follow-ups.
• Account Mining & Revenue Support: Identify repeat business, upselling, cross-selling and new application opportunities across Tor.ai product verticals.
• Sales Cycle Support: Support the sales cycle from prospecting, requirement understanding, customer visit, product pitching, techno-commercial discussion, proposal follow-up, PO follow-up and payment follow-up.
• Technical Solution Selling: Understand customer applications and map them to Tor.ai products such as Industrial IoT gateways, telematics devices, controllers, fuel sensors, water sensors, multi-function meters, monitoring devices and connected industrial solutions.
• OEM Stakeholder Coordination: Coordinate with OEM stakeholders, engineering teams, R&D teams, plant teams, maintenance teams, purchase teams, service teams, project teams and decision-makers.
• Commercial Support: Support quotations / techno-commercial proposals, commercial follow-ups, PO tracking, invoicing, dispatch coordination and payment realization.
• CRM & Reporting: Maintain account plans, opportunity trackers, customer visit reports, CRM updates, sales pipeline, forecasts and next-action plans.
• Internal Coordination: Work closely with product, engineering, implementation, support, operations, quality and finance teams for smooth execution after order closure.
• Travel: Travel as required for customer meetings, account reviews, demos, PoCs, site visits, follow-ups and business development.

Basic Qualifications and Skills Required

• 23 years of experience in B2B sales, industrial sales, OEM sales support, key account support, business development or technical product sales.
• B.E / B.Tech is mandatory. Electrical, Electronics, E&TC, Instrumentation, Mechatronics, Mechanical or Computer Science preferred.
• Prior exposure to selling or supporting sales of technical / industrial products or solutions is required.
• Relevant product exposure may include Industrial IoT / IIoT devices, telematics devices, GPS / AIS140 / fuel monitoring devices, IoT gateways, edge devices, controllers, RTUs, data loggers, sensors, energy meters, MFM, instrumentation, industrial communication products, PLC / HMI / SCADA / VFD-adjacent products, switchgears, HT / LT panels, control panels or similar industrial technical products.
• Exposure to OEMs, factories, machine builders, industrial customers, system integrators, EPCs, automation partners, channel partners or distributors will be preferred.
• Experience in customer-facing sales, customer visits, product presentation, techno-commercial discussion, proposal follow-up, PO follow-up or account coordination is preferred.
• Exposure to account mining, upselling, cross-selling or repeat business generation from existing accounts will be preferred.
• Working knowledge of CAN, RS485, Modbus, 4G / LTE, GNSS, digital / analog I/O, industrial communication protocols or IoT architecture will be an advantage, not mandatory.
• Experience with CRM tools, pipeline tracking, sales forecasting and structured follow-up discipline is preferred.

Additional Information

• Strong interest in frontline sales, customer engagement and key account development.
• Excellent communication skills with ability to confidently interact with customers, OEM stakeholders, technical teams, purchase teams and internal leadership.
• Presentable, professional and customer-facing personality suitable for sales meetings and account engagement.
• Ability to understand technical products and explain value propositions clearly to customers.
• Good relationship-building, follow-up, account coordination and opportunity-tracking ability.
• Ability to support customer meetings, account reviews, demos, follow-ups, objections and closure activities.
• High ownership, persistence, discipline and accountability for assigned sales actions, PO follow-up and payment follow-up.
• Good Excel skills for sales tracking, CRM updates, reporting, pipeline management and account analysis.
• Good numerical ability to understand sales targets, pricing, order values, pipeline conversion and revenue performance.
• Candidate must clear sales aptitude, numerical ability and cognitive aptitude assessment as part of the selection process.
• Good coordination skills to work with product, engineering, implementation, support, operations, quality and finance teams.
• Experience with selling to OEMs, factories, machine builders, industrial customers, system integrators, EPCs, automation partners, channel partners or distributors will be strongly preferred.
• Candidates from automotive OEM / Tier-1 / industrial equipment / telematics / industrial automation / electrical or electronic product sales backgrounds will be highly preferred, especially if they have supported OEM customers, proposals, follow-ups or order closure.

Language Requirement

• Fluency in English and Hindi is required.
• Fluency in at least one South Indian language such as Tamil, Kannada, Telugu or Malayalam will be an added advantage.

Location and Reporting

Location: Pune HQ

Travel: Occasionally might be required across assigned customer locations / territories

Reports to: Zonal / Regional Sales Head

Role Type: Full-time

Role Nature

This role will involve both:

1. New Business Development Support: identifying and developing new customers, applications and opportunities.

2. Key Account Support: supporting assigned accounts through repeat business, upselling, cross-selling, stakeholder coordination and relationship development.

The actual split may vary depending on business priorities, assigned accounts, customer pipeline and territory requirements.