Junior Paid Ads Specialist

• 2+ years of hands-on experience in Performance Marketing.
• Experience in a SaaS, B2B, or digital marketing agency environment is an added advantage.

We are looking for a results-driven Performance Marketing Specialist who can independently manage end-to-end paid marketing campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, a data-driven mindset, and a passion for scaling revenue through performance marketing.

• Handle end-to-end performance marketing campaigns from strategy to execution.
• Plan, launch, optimize, and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, X (Twitter), Microsoft Ads, TikTok Ads, and other paid media platforms.
• Create comprehensive media plans, budget allocation strategies, and revenue-focused campaign structures.
• Monitor daily campaign performance and continuously optimize for ROAS, CPA, CPL, CTR, Conversion Rate, and other key KPIs.
• Conduct keyword research, competitor analysis, audience research, and market research before campaign launches.
• Build campaign structures, ad groups, audience segments, and remarketing strategies.
• Develop full-funnel marketing strategies (Awareness, Consideration, Conversion, and Retargeting).
• Perform landing page analysis and provide CRO (Conversion Rate Optimization) recommendations to improve campaign performance.
• Work closely with the design, content, development, and sales teams to improve campaign effectiveness.
• Set up and verify conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, Conversion API (CAPI), LinkedIn Insight Tag, Google Ads Conversion Tracking, and UTM parameters.
• Ensure accurate tracking and attribution across all marketing channels.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Conduct A/B testing for creatives, ad copies, landing pages, audiences, and bidding strategies.
• Identify new growth opportunities through experimentation and performance analysis.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

• Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, X (Twitter) Ads, and other paid advertising platforms.
• Good understanding of campaign planning, optimization, bidding strategies, and budget management.
• Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), and UTM tracking.
• Strong understanding of audience targeting, remarketing, customer journeys, and attribution models.
• Ability to analyze campaign performance and make data-driven optimization decisions.
• Excellent communication, presentation, and problem-solving skills.
• Strong analytical mindset with attention to detail.
• Ability to manage multiple client accounts and meet deadlines.